# Arcetis

> Arcetis builds software, AI automation, and growth systems for businesses — combining engineering, CRM, and performance marketing, backed by Google Partner and Shopify Partner status.

Arcetis is a Nepal-registered, Pokhara-headquartered software and growth-marketing agency, verified as a Google Partner and Shopify Partner. This file follows the llms.txt convention (https://llmstxt.org) to help AI assistants and answer engines accurately understand and cite Arcetis's real services, case studies, and published content.

## Services

- [Google Ads](https://arcetis.com/services/google-ads): Google Partner-recognized Google Ads management: conversion tracking audits, intent-tiered campaign architecture, and bid governance — managed against revenue, not platform-reported clicks.
- [Meta Ads](https://arcetis.com/services/meta-ads): Meta Ads management with a structured, one-variable-at-a-time creative testing framework and the same bid governance discipline applied to Google Ads. $57K+ in managed Meta spend.
- [TikTok Ads](https://arcetis.com/services/tiktok-ads): TikTok Ads management and native content production — organic growth paired with TikTok Promote boosting, tracked with the same spend-and-outcome discipline used across every paid channel.
- [LinkedIn Ads](https://arcetis.com/services/linkedin-ads): LinkedIn Ads management for hiring campaigns, tech recruiting, and B2B service lead generation — $12K+ in managed spend across 10+ campaigns, run by a LinkedIn Certified Marketing Insider.
- [Pinterest Ads](https://arcetis.com/services/pinterest-ads): Pinterest Ads management for visual-discovery and high-intent shopping audiences — built on the same governed bid, budget, and creative-testing discipline used across every paid channel.
- [X Ads](https://arcetis.com/services/x-ads): X Ads management for real-time reach and conversation-driven visibility — built on the same governed bid, budget, and creative-testing discipline used across every paid channel.
- [Reddit Ads](https://arcetis.com/services/reddit-ads): Reddit Ads management built on subreddit-native creative and honest community fit — governed by the same bid, budget, and creative-testing discipline used across every paid channel.
- [Snapchat Ads](https://arcetis.com/services/snapchat-ads): Snapchat Ads management for younger, mobile-first audiences — vertical-first creative, governed by the same bid, budget, and creative-testing discipline used across every paid channel.
- [Amazon Ads](https://arcetis.com/services/amazon-ads): Amazon Ads management — Sponsored Products, Sponsored Brands, and catalog-driven campaigns for closest-to-purchase intent — governed by the same bid and budget discipline used across every paid channel.
- [Microsoft Ads](https://arcetis.com/services/microsoft-ads): Microsoft Ads (Bing) management — the same Signal-to-Revenue Framework used on Google Ads, ported to a second search engine with a distinct, often underserved audience.
- [YouTube Ads](https://arcetis.com/services/youtube-ads): YouTube Ads management, run inside the same Google Ads account and Signal-to-Revenue Framework behind Arcetis's Google Partner status — video campaigns governed the same way Search is.
- [Technical SEO](https://arcetis.com/services/seo): Technical SEO built on the Technical–Topical–Trust (T³) Model: Core Web Vitals, crawl and indexation audits, pillar-cluster content architecture, and E-E-A-T signals.
- [Web Development](https://arcetis.com/services/web-development): Performance-first web development: Next.js, React, and Shopify builds engineered to rank, load, and convert — SEO and Core Web Vitals embedded from the first commit, not retrofitted.
- [CRM & Systems](https://arcetis.com/services/crm): CRM, ERP, and HRM systems built around how a business actually sells — HubSpot, GoHighLevel, and Zoho implementation, or custom builds when a standard platform would need too many workarounds.
- [Automation](https://arcetis.com/services/automation): Human-in-the-loop automation for a specific marketing or operations workflow — lead scoring, lead routing, and reporting — with a defined human checkpoint on judgment calls.
- [AI Engineering](https://arcetis.com/services/ai): AI automation engineering: where AI genuinely fits a business, evaluated with the same human-in-the-loop discipline used across every engagement — not AI adoption for its own sake.

## Nepal (primary market)

- [Arcetis in Nepal](https://arcetis.com/nepal): Hub for every service Arcetis delivers to Nepal-based businesses, headquartered in Pokhara.
- [Software Development in Nepal](https://arcetis.com/nepal/software-company): Custom software, SaaS platforms, and internal business systems — including three of our own products running in production.
- [Web Development in Nepal](https://arcetis.com/nepal/web-development): Next.js, React, Laravel, and Shopify builds engineered for Core Web Vitals and search visibility from the first commit.
- [App Development in Nepal](https://arcetis.com/nepal/app-development): iOS and Android apps, including a white-label app platform shipped on a shared core across multiple restaurant brands.
- [CRM & Business Systems in Nepal](https://arcetis.com/nepal/crm): HubSpot, GoHighLevel, and Zoho implementations plus custom CRM, ERP, and HRM builds — 15+ systems delivered.
- [Business Automation in Nepal](https://arcetis.com/nepal/automation): Repetitive workflows mapped first, then automated with a human checkpoint on every judgment call.
- [AI & AI Agents in Nepal](https://arcetis.com/nepal/ai): AI agents and automation wired into the same CRM and analytics stack as the human-run work, so results stay measurable.
- [Digital Marketing in Nepal](https://arcetis.com/nepal/digital-marketing): Paid media, SEO, CRM, and automation run as one system rather than as separate retainers that never reconcile.
- [Performance Marketing in Nepal](https://arcetis.com/nepal/performance-marketing): $170K+ in managed ad spend, measured against CRM-verified revenue instead of platform-reported conversions.
- [Google Ads in Nepal](https://arcetis.com/nepal/google-ads): $113K+ managed on Google Ads as a verified Google Partner — checkable in Google's own directory, not a self-issued badge.
- [Meta Ads in Nepal](https://arcetis.com/nepal/meta-ads): $57K+ managed across Facebook and Instagram, tracked from click through to closed revenue.
- [Social Media Marketing in Nepal](https://arcetis.com/nepal/social-media-marketing): Organic and paid social across Facebook, Instagram, TikTok, LinkedIn, and Pinterest — 50K+ community built to date.
- [TikTok Ads in Nepal](https://arcetis.com/nepal/tiktok-ads): TikTok campaigns and content management for the platform where Nepal's under-35 attention actually sits.
- [LinkedIn Ads in Nepal](https://arcetis.com/nepal/linkedin-ads): B2B lead generation and hiring campaigns, run by a LinkedIn Certified Marketing Insider.
- [Pinterest Ads in Nepal](https://arcetis.com/nepal/pinterest-ads): Visual-intent campaigns for retail, interiors, food, and travel brands with catalogues worth browsing.
- [SEO in Nepal](https://arcetis.com/nepal/seo): Technical SEO on the T³ Model — behind a real 4.9M-impression, 16-month Search Console result at average position 7.5.
- [AEO & GEO in Nepal](https://arcetis.com/nepal/aeo-geo): Answer Engine and Generative Engine Optimization — being the source ChatGPT, Gemini, and Perplexity cite when they answer.
- [Kathmandu in Nepal](https://arcetis.com/nepal/kathmandu): Serving Kathmandu Valley businesses remotely from Pokhara, on the same stack and the same reporting cadence.

## Industries

- [Healthcare](https://arcetis.com/industries/healthcare): Engineering for patient-facing systems that can't afford downtime.
- [Fintech](https://arcetis.com/industries/fintech): Secure, auditable systems for teams that can't afford mistakes.
- [Retail](https://arcetis.com/industries/retail): Platforms and growth systems built for peak-season volume.
- [SaaS](https://arcetis.com/industries/saas): Multi-tenant products and growth systems engineered to scale.
- [E-Commerce](https://arcetis.com/industries/ecommerce): Storefronts engineered to load fast, rank organically, and convert traffic once it arrives.
- [Professional Services](https://arcetis.com/industries/professional-services): CRM and lead-generation systems for firms selling expertise, not products.

## Case Studies

- [Enterprise CRM Platform](https://arcetis.com/case-studies/enterprise-crm-platform): Arcetis built a custom CRM for a professional services business to replace scattered spreadsheets with a single system of record. The platform, built on Laravel, React, PostgreSQL, and Redis, added workflow automation, role-based access, and real-time reporting — delivering a 40% faster cycle time and 3x faster reporting.
- [Healthcare Management System](https://arcetis.com/case-studies/healthcare-management-system): Arcetis built an end-to-end healthcare management system covering patients, staff, billing, inventory, and records for a healthcare business that was running these processes manually. The manual approach was producing errors and long patient wait times, so Arcetis designed and built a unified platform on Next.js, Node.js, MySQL, and AWS with role-based workflows and full audit trails. After launch, the client reported 60% less administrative work and 99.9% system uptime.
- [E-Commerce Platform](https://arcetis.com/case-studies/ecommerce-platform): Arcetis rebuilt a retail business's online storefront on Next.js, adding Stripe payment processing, an inventory management system, and technical SEO fixes to replace a checkout flow that was leaking conversions. The result was a 2.4x increase in organic traffic and a 38% increase in conversion rate, alongside faster page loads, structured data, and a frictionless checkout.
- [Paid Acquisition Engine](https://arcetis.com/case-studies/paid-acquisition-engine): Arcetis rebuilt a SaaS company's Google Ads and Meta Ads funnels end-to-end — targeting, landing pages, and GoHighLevel-based lead scoring tied to GA4 — so every dollar of ad spend could be tracked from click to closed revenue. The result was a 3.1x return on ad spend and a 42% reduction in cost per lead, with budget shifted toward the channels and audiences that actually converted.
- [Digital Marketing Dashboard](https://arcetis.com/case-studies/digital-marketing-dashboard): Arcetis built a unified analytics platform — a React dashboard backed by a Node.js API, a BigQuery data warehouse, and a Looker semantic layer — that pulled a client's siloed campaign and growth data into one place. The result was a single dashboard for spend, performance, and attribution that became the marketing team's source of truth and coincided with a 27% increase in ROAS.
- [Business Website Portfolio](https://arcetis.com/case-studies/business-website-portfolio): Arcetis has delivered 60+ professional websites across multiple industries and countries, built on Next.js, WordPress, and Shopify depending on each client's content and commerce needs. Across that body of work, sites launch with an average Lighthouse score of 90+, reflecting a consistent standard for speed, technical SEO, and mobile performance rather than a one-off result.
- [Multi-Location Restaurant Chain, Meta Ads](https://arcetis.com/case-studies/restaurant-chain-meta-ads): Arcetis rebuilt a multi-location restaurant chain's direct-ordering funnel — landing page structure, mobile responsiveness, checkout friction — and then built a full-funnel Meta Ads strategy (brand awareness, engagement, and conversion campaigns) with dedicated campaigns per location. Online sales scaled from a baseline of roughly $600/month across all locations combined to $22,285+ tracked over the campaign period, reaching 355K+ people across 4 scaled locations on approximately $1,600 USD in Meta ad spend.
- [Auto Finance Lead Generation](https://arcetis.com/case-studies/auto-finance-lead-generation): Arcetis ran an approximately 8-month paid social and organic content program (November 2025 to June 2026) for a 6-location used-car and auto-loan financing business that serves credit-challenged consumers, building out Meta Ads lead-generation campaigns, a landing-page-view campaign, boosted posts, and Instagram direct-message campaigns alongside an organic Instagram/TikTok content operation. Across the paid Meta program, a lead-generation conversion campaign produced 32 leads at $63.21 per lead and a separate lead-generation form campaign produced 19 leads at $10.21 per lead, while a landing-page-view campaign drove roughly 811-817 page views at $0.62 per view, all on total Meta ad spend of $2,762.90 across 102,097 impressions and 171,472 total views. By the program's June reporting period, the organic channel had grown to 5,987 Instagram followers and 291,000+ combined Instagram and TikTok video views.
- [Local SEO, Social & Brand Refresh for a Multi-Location Restaurant Group](https://arcetis.com/case-studies/restaurant-seo-social-brand-refresh): Arcetis ran a roughly seven-month organic growth and brand identity engagement (Dec 2025-Jun 2026) for a multi-location South Asian restaurant group, covering local SEO, organic social across Facebook, Instagram, and TikTok, and a full brand refresh (logo, typography, packaging and signage guidelines). Local SEO drove 422,000 Google Search impressions and 2,010 clicks over a 28-day Search Console window (average position 4.8, 0.5% CTR), with GA4 recording 2,700 active users in the same period; social growth was uneven — a strong December-January period (+33.71% followers, +135.71% posting volume) gave way to a decline through spring before rebounding in June (+95.86% engagement, +116.11% impressions, +127.82% reach month-over-month). No paid advertising was part of the engagement — every figure reported here is organic.
- [Growing Organic Engagement and Reach for an Independent Thai Restaurant](https://arcetis.com/case-studies/thai-restaurant-organic-growth): Arcetis ran a two-month, organic-only social media engagement for an independent Thai restaurant across Facebook, Instagram, and TikTok, with zero paid ad spend. Posting cadence rose from 37 to 67 posts month over month, and in that same window engagement rate climbed from 16.99% to 22.21%, impressions grew from 5,561 to 8,570, and reach grew from 3,515 to 5,807. It's a short, clean case study in what consistent organic execution alone can do for a local restaurant's social presence.
- [Himalayan Restaurant Launch, Organic Social](https://arcetis.com/case-studies/restaurant-launch-social-campaign): For the June 2026 launch of a new premium Himalayan-cuisine restaurant and bar, Arcetis ran an organic-only Instagram and TikTok content program with no paid advertising spend. In that first month, the two platforms combined generated more than 190,000 organic views: 169,841 views and 8,318 interactions on Instagram, with 90.9% of views coming from non-followers and Reels driving 93.9% of all interactions, plus 20,400 video views on TikTok over a 28-day window.
- [RingAttention](https://arcetis.com/case-studies/restaurant-tech-saas-platform): Arcetis built RingAttention (ringattention.com), its own restaurant technology SaaS platform, giving independent restaurants online ordering, loyalty/CRM, marketing automation, POS, and delivery dispatch in one connected system instead of a patchwork of separate vendors. The platform includes a branded online ordering storefront with Stripe payments, a white-label iOS/Android app per restaurant, an iPad POS built on Stripe Terminal, and Uber Direct delivery dispatch, all tied together in a real-time finance dashboard. It has been piloted with real independent restaurants to validate the ordering, POS, and payout workflow end to end.
- [Website Content & Curriculum Documentation for a Coding Academy](https://arcetis.com/case-studies/tech-academy-web-content): Arcetis produced the complete website content package for a coding and technology training academy based in Pokhara, Nepal, covering company overview, mission and values, admissions process, and student services. The core of the engagement was a ten-program course catalog — Flutter Development, Digital Marketing, Python with Django, UI/UX Design, Ethical Hacking, Web Development, Advanced Java, Advanced Excel, Graphics Design, and Android Development — with duration, curriculum modules, and career outcomes written for each program, along with a built-out FAQ, admissions, and resources section. This was a content and web-development engagement rather than a paid-media or growth campaign, so the results below describe scope and deliverables, not enrollment or revenue figures.
- [Full-Funnel Growth for a Furniture & Home-Decor Retailer](https://arcetis.com/case-studies/furniture-retail-full-funnel-growth): Arcetis ran a nine-month full-funnel growth engagement (October 2025-June 2026) for a Sydney furniture and home-decor retailer operating both a physical store and a Shopify storefront, covering paid Meta advertising, organic social, technical SEO, and analytics instrumentation. In its 28-day reporting windows, Meta ads generated 193,397 views (96.3% ad-driven) and Google Search Console logged 347 clicks on 3,090 impressions, while organic social followers grew from 1,503 to 3,090 over the engagement. Shopify's monthly sales moved unevenly rather than climbing steadily, ranging from A$1,993 to A$23,905.53 across three reported months.
- [Launching a Pharmacy Brand From Zero in Pokhara](https://arcetis.com/case-studies/pharmacy-brand-launch-nepal): Arcetis built a pharmacy retail brand's entire digital presence from zero for the retail arm of a medical diagnostic clinic in Pokhara, Nepal, launching Facebook, Instagram, TikTok, and Google Business Profile accounts and producing 34 custom social graphics, 8 Facebook reels, and 8 TikTok videos in the first month. Working organic-only, with no paid advertising run in this period, the launch generated 8,000+ combined reach, 300+ new followers, and 100+ Google Business Profile interactions — all within that first month.
- [140% Organic Reach Growth for an Author and Coaching Brand, Month Over Month](https://arcetis.com/case-studies/author-personal-brand-content-growth): Arcetis managed two consecutive months of organic social content and growth strategy for an author and personal-brand client promoting a book and a coaching offer, publishing across Instagram, TikTok, and YouTube. Posting volume grew from 8 pieces of content in November 2025 to 22 in December 2025, while engagements rose from 179 to 381 and impressions climbed from 3,108 to 7,651 over the same period. A paid ad campaign was in development to build on that organic base but had not yet launched as of the latest reporting period.
- [NDIS Provider Website Content & Information Architecture](https://arcetis.com/case-studies/ndis-care-provider-website-content): Arcetis delivered a complete website copywriting and information-architecture package for an NDIS-registered aged-care and disability-support provider in Australia — covering the home page, about page, six service-vertical pages, a "why choose us" page, a contact page with an intake flow, an FAQ and NDIS resources hub, a Privacy Act-compliant privacy policy, and two client-facing intake forms. This was a content and information-architecture engagement only; no growth or marketing performance metrics were measured or are reported.
- [On-Demand Auto Service Marketplace for Nepal](https://arcetis.com/case-studies/automobile-service-marketplace-mvp): Arcetis designed and built the MVP for a location-based automobile-service marketplace serving Nepal, connecting vehicle owners with nearby mechanics, workshops, spare-parts suppliers, and roadside-assistance/tow services. The platform includes maintenance reminders for tax renewal, insurance, and pollution-check deadlines, price comparison across vendors, dedicated vendor/mechanic dashboards, and full Nepali/English multi-language support. The client's founder confirmed the MVP was actually delivered and put into use.
- [Custom Home Builder Digital Overhaul](https://arcetis.com/case-studies/custom-home-builder-digital-overhaul): Arcetis delivered a full brand, website, and digital growth engagement for a custom home building and knockdown-rebuild construction company in Sydney, Australia, covering brand identity, a website rebuild, Google Ads, Meta Ads, and SEO. The engagement started from a documented technical baseline: a pre-project Google Lighthouse audit of the client's existing website scored 55/100 for Performance, 64/100 for Accessibility, 58/100 for Best Practices, and 92/100 for SEO. The founder has confirmed all five workstreams as actually scoped and delivered.
- [Booking Platform & Admin System for Post-Surgical Equipment Rentals](https://arcetis.com/case-studies/medical-equipment-rental-booking-platform): Arcetis built a marketing website, booking system, and custom PHP/MySQL admin panel for a medical-equipment rental business that supplies face-down positioning equipment to patients recovering from retinal and eye surgery. The build included a three-tier rental-duration bundle catalog, a multi-step booking form, an admin panel with a blog CMS, equipment/package management, booking-submission tracking with CSV export, and an image gallery manager, plus FAQ, HowTo, MedicalEntity, and LocalBusiness schema markup aimed at Google AI Overview visibility, and GA4 analytics integration. The engagement was confirmed by the client's founder as an actually-delivered project.
- [Denmark Recruitment Marketplace MVP](https://arcetis.com/case-studies/denmark-recruitment-marketplace-mvp): Arcetis built a bilingual (Danish/English) recruitment marketplace for a Denmark-based temporary staffing company serving the kitchen/canteen and cleaning sectors, using Laravel 10, MySQL 8.0+, Redis, and Tailwind CSS. The platform includes candidate profiles with CV upload and skills/experience tagging, a job posting and application-pipeline system, company dashboards with candidate search and contract tracking, an admin panel, and GDPR-compliant data handling covering export, right-to-erasure, cookie consent, and breach notification. The founder has confirmed the project as delivered.
- [Organic Social Growth for an Expanding QSR Brand](https://arcetis.com/case-studies/qsr-restaurant-organic-social-growth): Arcetis managed ongoing organic Instagram strategy and content for a Nepali momo quick-service restaurant brand expanding into new cities, from November 2025 through June 2026. Followers grew from 6,611 to 7,330 and engagement rate improved from 2.59% to 4.57% over the tracked period, with a June viral Reel driving an isolated engagement spike that Arcetis reported separately from the account's steadier underlying growth trend.
- [First-Month Organic Social Lift for an Independent Restaurant](https://arcetis.com/case-studies/restaurant-launch-month-social-growth): Arcetis rebuilt the organic social media content strategy for an independent restaurant client, launching a new content approach and posting cadence on December 29, 2025. In the first 30 days of the new strategy (through January 28, 2026), the account grew to 1,480 followers (+18.06%), generated 531 engagements (+137.05%) and 16,580 impressions (+128.9%) from 41 posts, and reached 16,680 accounts (+162.16%). Engagement declined in the months that followed as posting cadence dropped, confirming that the gains were driven by consistent output rather than a one-time platform boost.
- [A Templatized Multi-Site SEO Network for a Multi-Market Pest Control Business](https://arcetis.com/case-studies/pest-control-multi-site-seo-network): Arcetis designed, built, and operates a network of city- and service-specific microsites for a multi-market pest-control business in Sydney, Brisbane, and a third overseas market, with most sites sharing one templatized PHP/MySQL codebase and a single CRM integration, plus a dedicated Laravel 11 application for a regulated wildlife-removal service. The scope of work includes recurring Lighthouse and security/SEO audits, a 45-post and 29-page programmatic local SEO rebuild, and live Google Ads management that, in the Sydney market over a 30-day window, produced 9 conversions at a $157.31 AUD cost per conversion from $1,415.75 AUD in spend. Brisbane and a third overseas market have equivalent technical builds and campaign setup underway, with ad performance still being measured in those markets.
- [How Arcetis Engineered a Secure, Self-Hosted CMS Platform for an Insurance Brokerage in Three Weeks](https://arcetis.com/case-studies/insurance-agency-cms-platform): Arcetis built a real, full-stack Node.js/Express web application for an insurance brokerage, not a template dump, centered on a self-hosted, single-admin CMS with bcrypt-hashed authentication, CSRF-protected sessions, rate limiting, and hardened security headers, all deployed through an automated GitHub Actions pipeline. The build shipped in roughly three weeks (23 commits) and covers 7 core pages plus 11 individual service pages, with every text block, image, and business detail editable by non-technical staff. Security was formally tested and documented in a written SECURITY-AUDIT.md, and the front end pairs a licensed Bootstrap template foundation with a fully custom design system rather than a stock look.
- [A Unified Website, CRM, and Digital Storefront for a Marketing Agency Partner](https://arcetis.com/case-studies/marketing-agency-operations-platform): Arcetis built a single Next.js 15 platform for a digital marketing agency partner that combines its public website, an auth-gated admin CMS, an internal client and lead tracker, and a Stripe-powered digital-asset storefront with secure, expiring download links, all in one codebase. It is a real, actively operated production system, not a prototype, evidenced by live content updates, phone number changes, and WhatsApp integration shipped straight to production. The platform totals roughly 397 TypeScript/TSX files and 34,000 lines of code, covering content management, sales pipeline tracking, lead capture, e-commerce, and multi-industry campaign funnels.
- [NTS Management System](https://arcetis.com/case-studies/multi-tenant-service-business-saas): NTS Management System is Arcetis's in-house, custom-built multi-tenant SaaS platform that gives service businesses - originally pest control, now generalized to any service vertical - a single branded system for bookings, CRM/leads, invoicing, contracts, and finance. It runs a three-tier tenancy model (power admin, account, tenant admin), resolves each tenant from its own custom domain via a TenantContext class, and scopes every database query to prevent cross-tenant data leakage. Built in PHP 8.1 with a custom MVC and no framework, it is live in production with real client tenants, deployed through a GitHub Actions CI/CD pipeline that smoke-tests every release.
- [Engineering a Dual-Market Website for a Study-Abroad and Immigration Consultancy](https://arcetis.com/case-studies/study-abroad-immigration-consultancy-website): Arcetis built and maintains the public website for an education consultancy that guides prospective students through study-abroad opportunities and the visa/immigration process, operating across a South Asian source market and an Oceania destination market. The Next.js 14 site uses dual-market theming, a partner-university showcase, and a maintained team section, backed by a Shadcn/ui design system and a Resend-powered contact and inquiry pipeline. The site is real, live, and actively maintained, with dated development activity including a recent addition to the client's staff roster.
- [Turning Meta's Financial-Services Ad Restrictions Into a Compliant Lead-Generation Strategy for an Estate-Planning Firm](https://arcetis.com/case-studies/estate-planning-insurance-lead-generation): This case study documents how Arcetis built a fully custom, compliance-aware web platform and lead-generation architecture for a licensed estate-planning and insurance firm. Because Meta classifies most financial-services ads in this market under a restricted "Financial Products & Services" special category that strips out detailed targeting, the strategy leads with estate-planning offers — which are not swept into that classification — to preserve full targeting, then funnels qualified leads into the firm's higher-value insurance and wealth-planning services off-platform. The website (vanilla PHP 8 / MySQL, ~8,350 lines across 35 files) and its native Meta webhook integration are live in production today; the campaign's cost-per-lead and volume figures are documented planning projections, not measured results.
- [From Static Template to Lead-Gen Engine: A 24-Hour Laravel Rebuild for a Sydney Painting Company's Paid-Ads Launch](https://arcetis.com/case-studies/painting-service-leadgen-rebuild): Arcetis rebuilt a Sydney-area painting and decorating company's website from a static PHP template into a full Laravel 11 lead-generation platform in roughly 24 hours, ahead of a planned paid-search campaign. The rebuild added a custom admin panel, dedicated Quote and Lead data models, a distraction-free Google Ads landing page, and a complete GA4, Google Ads, and Meta Pixel tracking stack, all shipped through automated CI/CD. This case study documents delivered engineering scope only: no paid campaign had launched at the time of writing, so it reports verified build outcomes plus forward-looking planning estimates from a separate feasibility study, never as achieved ad results.

## Learning Center

- [The Complete Guide to the Signal-to-Revenue Framework](https://arcetis.com/learn/signal-to-revenue)
- [The Complete Guide to the Technical-Topical-Trust (T³) Model](https://arcetis.com/learn/t3-model)
- [The Complete Guide to the Human-in-the-Loop Automation Framework](https://arcetis.com/learn/human-in-the-loop)
- [The Complete Guide to the Workaround-Cost Test](https://arcetis.com/learn/workaround-cost-test)

## Glossary

- [A/B Testing](https://arcetis.com/glossary/ab-testing)
- [API Integration](https://arcetis.com/glossary/api-integration)
- [Attribution Model](https://arcetis.com/glossary/attribution-model)
- [Business Process Automation (BPA)](https://arcetis.com/glossary/business-process-automation)
- [Canonicalization](https://arcetis.com/glossary/canonicalization)
- [Conversion Rate Optimization (CRO)](https://arcetis.com/glossary/conversion-rate-optimization)
- [CPA (Cost Per Acquisition)](https://arcetis.com/glossary/cpa)
- [Core Web Vitals](https://arcetis.com/glossary/core-web-vitals)
- [Crawl Budget](https://arcetis.com/glossary/crawl-budget)
- [CRM (Customer Relationship Management)](https://arcetis.com/glossary/crm)
- [Customer Lifetime Value (CLV)](https://arcetis.com/glossary/customer-lifetime-value)
- [E-E-A-T](https://arcetis.com/glossary/e-e-a-t)
- [LLM (Large Language Model)](https://arcetis.com/glossary/llm)
- [Lead Scoring](https://arcetis.com/glossary/lead-scoring)
- [Prompt Engineering](https://arcetis.com/glossary/prompt-engineering)
- [Quality Score](https://arcetis.com/glossary/quality-score)
- [RAG (Retrieval-Augmented Generation)](https://arcetis.com/glossary/rag)
- [ROAS (Return on Ad Spend)](https://arcetis.com/glossary/roas)
- [Server-Side Rendering (SSR)](https://arcetis.com/glossary/server-side-rendering)
- [Static Site Generation (SSG)](https://arcetis.com/glossary/static-site-generation)
- [Structured Data (JSON-LD)](https://arcetis.com/glossary/structured-data)
- [Technical SEO](https://arcetis.com/glossary/technical-seo)
- [UTM Parameters](https://arcetis.com/glossary/utm-parameters)
- [Google Tag Manager (GTM)](https://arcetis.com/glossary/google-tag-manager)
- [Meta Pixel](https://arcetis.com/glossary/meta-pixel)
- [Customer Acquisition Cost (CAC)](https://arcetis.com/glossary/customer-acquisition-cost)
- [MQL vs SQL (Marketing- vs Sales-Qualified Lead)](https://arcetis.com/glossary/mql-sql)
- [Churn Rate](https://arcetis.com/glossary/churn-rate)
- [ERP (Enterprise Resource Planning)](https://arcetis.com/glossary/erp)
- [Headless CMS](https://arcetis.com/glossary/headless-cms)
- [Webhook](https://arcetis.com/glossary/webhook)
- [Backlink](https://arcetis.com/glossary/backlink)
- [Content Cluster (Pillar-and-Cluster Model)](https://arcetis.com/glossary/content-cluster)
- [Domain Authority (and Similar Third-Party Metrics)](https://arcetis.com/glossary/domain-authority)
- [Progressive Web App (PWA)](https://arcetis.com/glossary/progressive-web-app)
- [No-Code / Low-Code Automation](https://arcetis.com/glossary/no-code-low-code)
- [Conversion Funnel](https://arcetis.com/glossary/conversion-funnel)
- [Service Level Agreement (SLA)](https://arcetis.com/glossary/service-level-agreement)

## Comparisons

- [Google Ads vs Meta Ads: Which Should You Fund First?](https://arcetis.com/compare/google-ads-vs-meta-ads)
- [Custom CRM vs Off-the-Shelf: How to Actually Decide](https://arcetis.com/compare/custom-crm-vs-off-the-shelf)
- [Technical SEO vs Content SEO: Which Is Your Bottleneck?](https://arcetis.com/compare/technical-seo-vs-content-seo)
- [AI Automation vs Traditional Automation: What Actually Fits](https://arcetis.com/compare/ai-automation-vs-traditional-automation)
- [HubSpot vs GoHighLevel vs Zoho: How We Actually Choose](https://arcetis.com/compare/hubspot-vs-gohighlevel-vs-zoho)
- [Next.js vs WordPress: Which Fits a Lead-Gen or Business Website?](https://arcetis.com/compare/nextjs-vs-wordpress)
- [Fully Static vs Headless CMS: How Often Does Content Actually Change?](https://arcetis.com/compare/static-site-vs-headless-cms)
- [SEO vs Paid Ads: What Should a New Business Fund First?](https://arcetis.com/compare/seo-vs-paid-ads-for-new-businesses)
- [In-House Marketing Team vs Agency: The Real Tradeoff](https://arcetis.com/compare/in-house-marketing-team-vs-agency)

## Insights

- [Why Human-in-the-Loop Automation Wins in 2026](https://arcetis.com/posts/why-ai-first-automation-wins)
- [The Workaround-Cost Test: When to Build a Custom CRM](https://arcetis.com/posts/workaround-cost-test-crm)
- [The Signal-to-Revenue Framework for Paid Ads](https://arcetis.com/posts/signal-to-revenue-framework)
- [The T³ Model: Technical SEO as Three Compounding Layers](https://arcetis.com/posts/technical-topical-trust-seo)
- [How Much Does Google Ads Management Actually Cost?](https://arcetis.com/posts/google-ads-management-cost)
- [Google Ads Account Audit Checklist: 9 Things to Check First](https://arcetis.com/posts/google-ads-account-audit-checklist)
- [Meta Ads After iOS 14.5: What Actually Changed for Tracking](https://arcetis.com/posts/meta-ads-ios-14-5-tracking-changes)
- [Core Web Vitals: What Actually Moves Rankings in 2026](https://arcetis.com/posts/core-web-vitals-2026-rankings)
- [Topical Authority: How Content Clusters Actually Work](https://arcetis.com/posts/topical-authority-content-clusters)
- [Build vs Buy: A Practical Framework for CRM Decisions](https://arcetis.com/posts/build-vs-buy-crm-framework)
- [What Is Business Process Automation, Really?](https://arcetis.com/posts/what-is-business-process-automation)
- [AI Agents Explained Without the Hype](https://arcetis.com/posts/ai-agents-explained-without-hype)
- [Why Static Websites Are Faster (and When They're the Wrong Choice)](https://arcetis.com/posts/static-websites-speed-tradeoffs)
- [Why We Rebuild Tracking Before Touching Bids or Budget](https://arcetis.com/posts/why-we-rebuild-tracking-before-touching-bids)
- [Core Web Vitals, Explained Without the Jargon](https://arcetis.com/posts/core-web-vitals-explained-plainly)
- [How the Wrong Attribution Model Quietly Misleads a Marketing Team](https://arcetis.com/posts/attribution-models-mislead-marketers)
- [ERP vs CRM: What's Actually Different, and Why It Matters for the Build](https://arcetis.com/posts/erp-vs-crm-whats-actually-different)
- [Why a Human Checkpoint Beats Full Automation for Judgment Calls](https://arcetis.com/posts/why-human-in-the-loop-beats-full-automation)
- [Shopify vs a Custom E-Commerce Build: When Each One Is the Right Call](https://arcetis.com/posts/shopify-vs-custom-ecommerce)
- [Meta Conversions API vs Pixel-Only Tracking: What Changed and Why It Matters](https://arcetis.com/posts/meta-conversions-api-vs-pixel-only)
- [Core Web Vitals in a Next.js Build: What Actually Moves the Score](https://arcetis.com/posts/core-web-vitals-nextjs-build)
- [How to Structure a Multi-Location Local SEO Campaign](https://arcetis.com/posts/multi-location-local-seo-structure)
- [MQL vs SQL: Why the Handoff Point Decides Whether Leads Convert](https://arcetis.com/posts/mql-vs-sql-handoff-point)
- [What a Google Ads Account Audit Actually Finds](https://arcetis.com/posts/what-a-google-ads-audit-actually-finds)
- [HubSpot vs GoHighLevel vs Zoho: How We Actually Choose](https://arcetis.com/posts/hubspot-vs-gohighlevel-vs-zoho-how-we-choose)
- [What Is AEO (Answer Engine Optimization)?](https://arcetis.com/posts/what-is-aeo-answer-engine-optimization)
- [GEO vs SEO: What Actually Changes for Generative Search](https://arcetis.com/posts/geo-vs-seo-generative-search-optimization)
- [Why We Publish an llms.txt File (and What Yours Should Include)](https://arcetis.com/posts/why-we-publish-an-llms-txt-file)
- [The Inverted-Pyramid Method for AI-Extractable Content](https://arcetis.com/posts/inverted-pyramid-method-ai-extractable-content)

## Optional

- [Full site map](https://arcetis.com/sitemap.xml)
- [About Arcetis](https://arcetis.com/about)
- [Contact](https://arcetis.com/contact)