Brand Launch
Industry: Healthcare / Retail
8,000+
Total reach, month 1
In short
Arcetis built a pharmacy retail brand's entire digital presence from zero for the retail arm of a medical diagnostic clinic in Pokhara, Nepal, launching Facebook, Instagram, TikTok, and Google Business Profile accounts and producing 34 custom social graphics, 8 Facebook reels, and 8 TikTok videos in the first month. Working organic-only, with no paid advertising run in this period, the launch generated 8,000+ combined reach, 300+ new followers, and 100+ Google Business Profile interactions — all within that first month.
This engagement covers the first month of a digital growth program for the pharmacy retail arm of a medical diagnostic clinic based in Pokhara, Nepal. The pharmacy operated as a retail-facing extension of a healthcare clinic but had no independent social media or local search presence of its own prior to this engagement. Arcetis was brought in to build that presence from the ground up: establishing business accounts on the platforms most relevant to a local retail pharmacy audience — Facebook, Instagram, TikTok, and Google — and producing enough original content in the first month to make those accounts active rather than dormant. The scope was organic only; no paid media ran during this period. The engagement sits within Arcetis's Digital Growth practice, which covers social media marketing, content production, and local business visibility for healthcare, retail, and other service-based industries.
Before this engagement, the pharmacy had no digital footprint separate from its parent clinic. It had no Facebook Business Page, no Instagram Business Profile, no TikTok account, and no claimed or optimized Google Business Profile — meaning a prospective customer searching for the pharmacy by name, or browsing nearby pharmacies in Pokhara on Google Maps or social media, would find little to nothing identifying it as an active, credible business. For a retail pharmacy tied to a medical diagnostic clinic, that absence carries more weight than it would for a purely discretionary retail category: customers researching medications, health products, or clinic-adjacent services expect to verify a business's legitimacy and current operating status online before visiting, and a blank or nonexistent profile does the opposite of reassure. The pharmacy also faced the more basic challenge of differentiation from its own parent brand. As the retail arm of a diagnostic clinic, it needed a presence distinct enough to function as a retail destination in its own right — with its own content, its own audience, and its own local search listing — rather than being folded invisibly into the clinic's identity or having no separate identity at all. Because nothing existed yet, there was no way to build the presence incrementally by layering on top of existing accounts, follower bases, or content libraries. Every account had to be created from a completely clean slate, and every piece of content — graphics for feed and story posts, short-form video for Reels and TikTok — had to be produced without any existing brand assets, prior campaign learnings, or historical performance data to draw on. That meant the first month had to do double duty: stand up the technical and administrative foundation of four separate business accounts, and simultaneously produce enough volume and variety of content that those accounts looked and felt like an active business from day one, not a placeholder. All of this had to happen with organic reach alone, since no paid media was part of the scope in this period — so growth and visibility depended entirely on content quality, consistency, and platform-native execution rather than ad spend.
Arcetis led the end-to-end setup of the pharmacy's digital presence across four platforms, creating its Facebook Business Page, Instagram Business Profile, TikTok Business account, and Google Business Profile from scratch. Arcetis managed the configuration of each account — business information, categories, contact details, and platform-specific settings — so that each was fully operational and search-ready rather than a bare placeholder. Arcetis designed and produced all first-month content, including 34 custom social graphics and 16 short-form videos split across Facebook Reels and TikTok. Arcetis handled the publishing cadence across all channels for the month, and managed the Google Business Profile as the pharmacy's primary local search listing. Arcetis also tracked and reported on first-month performance — reach, follower growth, and Google Business Profile interactions — to establish a measurement baseline for the accounts going forward.
Arcetis created the pharmacy's Facebook Business Page, Instagram Business Profile, TikTok Business account, and Google Business Profile from a standing start, since none existed beforehand. Each account was configured with accurate business information, contact details, and platform-specific settings — category selection on Google, business details on Facebook and Instagram, and a TikTok Business profile suited to short-form content — so the pharmacy had a complete, functioning cross-platform footprint rather than a single isolated channel. This gave the retail pharmacy an independent digital identity separate from its parent diagnostic clinic.
Arcetis designed 34 custom social graphics in the first month, covering feed posts and stories across Facebook and Instagram. Each graphic was produced specifically for the pharmacy rather than adapted from generic templates, giving the new accounts a consistent visual identity from their first posts. Producing this volume in a single month meant the accounts had enough regular content to appear active to visitors and to support a real publishing cadence rather than sporadic posting, which matters directly for organic reach on platforms that favor consistently active business accounts.
Arcetis produced 8 Facebook Reels and 8 TikTok videos in the first month, giving the pharmacy a short-form video presence on both platforms from launch. Video content was scoped separately for each platform's audience and format conventions rather than treated as a single asset repurposed twice, reflecting how Facebook and TikTok differ in audience behavior and content style even when the underlying subject matter overlaps. Short-form video was prioritized because, industry-wide, it's generally one of the higher-reach organic content formats available on these platforms without paid promotion.
Arcetis claimed and built out the pharmacy's Google Business Profile from scratch, since the business had no prior Google Maps or local search listing. Setup covered business details, category, and profile completeness needed for the listing to surface in local search and Maps results. The profile generated 100+ interactions in its first month, giving the pharmacy a functioning local search presence where none had existed before — relevant given that local and health-related searches typically start on Google rather than social media.
Beyond one-off content production, Arcetis managed the ongoing publishing and posting cadence across Facebook, Instagram, and TikTok for the month, coordinating what content went out and when across the newly launched accounts. This organic-only approach — no paid ads ran during this period — produced 8,000+ combined reach and 300+ new followers across platforms, establishing an initial organic audience baseline before any paid media is introduced.
The engagement began with account creation and configuration across all four platforms before any content went live. On Facebook, this meant setting up a Business Page with accurate category, contact information, and business details rather than a personal-profile-turned-page, which is the standard structure Meta requires for any business running organic content or, later, paid campaigns. Instagram was connected as a Business Profile rather than a personal or creator account, since a Business Profile is what unlocks contact buttons, category labels, and the account-level insights needed to measure reach and follower growth. TikTok was set up as a Business account for the same reason — access to basic performance metrics and a profile format aligned with a commercial entity rather than an individual creator. On Google, the pharmacy's Business Profile was claimed and built out with the business category, contact details, and location information needed for it to appear correctly in Google Search and Google Maps results, which is the standard entry point for local search visibility independent of any website. With the account layer in place, content production ran in parallel rather than sequentially, since the month needed to deliver both volume and platform-appropriate variety. The 34 custom graphics were produced against a consistent visual identity — consistent colors, layout, and typography — so that the feed read as a single coherent brand across Facebook and Instagram rather than as disconnected one-off posts. This is standard practice for any new social account: a visitor's first impression of credibility comes as much from visual consistency across a handful of posts as from any individual post's content. Video content was treated as two distinct production tracks rather than one asset repurposed across platforms. Facebook Reels and TikTok videos differ in typical aspect ratio, pacing, and audience expectations, so the 8 Reels and 8 TikTok videos were each planned and edited for their destination platform. This is the standard approach for short-form video distribution: content edited natively for TikTok's pacing and sound conventions typically underperforms if dropped unchanged into Facebook Reels, and vice versa, so platform-specific editing is treated as a baseline requirement rather than an optional refinement. Because the client is the retail arm of a medical diagnostic clinic, content leaned toward information and product and service credibility appropriate for a healthcare-adjacent retail brand, rather than purely promotional or entertainment-first content — consistent with how audiences typically expect pharmacy and healthcare-related brands to present themselves on social media. Throughout the month, publishing was managed on a regular cadence across all three social platforms rather than posting content in a single batch, since consistent posting frequency is what platforms' organic distribution systems typically reward with sustained reach rather than a single spike. On Google, the Business Profile was kept complete and current as the primary channel for local, non-social search intent — a separate but complementary channel to the social accounts, since a share of local pharmacy search demand happens on Google Maps and Search rather than social platforms. Because this phase was organic-only, all reach, follower growth, and profile interactions in the first month reflect unpaid content performance and platform-organic distribution, giving a clean baseline for the accounts before any paid media is introduced in a later phase.
Facebook Business Page, Instagram Business Profile, TikTok Business account, and Google Business Profile were all created and configured within the same month, each with different setup requirements — category selection, contact information, and platform-specific verification steps. Building all four in parallel rather than staggering them across multiple months meant the pharmacy had a complete cross-platform footprint from day one instead of a partial presence, which matters for a business with no prior online identity to draw credibility from.
8 Facebook Reels and 8 TikTok videos were produced as separate editorial tracks rather than a single video repurposed across both platforms. Each set was cut to its destination platform's typical pacing and format conventions, reflecting the standard practice that Reels and TikTok audiences respond differently even to overlapping subject matter. This distinction is one of the more technical aspects of short-form organic video work, since it directly affects how much reach unpaid content can earn on each platform.
The Google Business Profile was treated as a distinct technical asset from the social accounts, since it is the mechanism through which the pharmacy appears in Google Search and Google Maps results independent of any social platform. Complete category, contact, and location data were configured so the listing could surface for local and health-related search queries. The profile drove 100+ interactions in its first month — a separate, measurable channel from social reach.
34 custom graphics and 16 short-form videos were designed, shot, and published within one month across four new accounts — a production volume high enough to establish a real, consistently active presence rather than a token handful of launch posts. Maintaining a consistent visual identity across that volume, rather than treating each piece as a one-off, is what gives a brand-new account the appearance of an established, credible business to first-time visitors.
Reach, follower growth, and Google Business Profile interactions were tracked separately across all four accounts to establish a first-month baseline — 8,000+ combined reach, 300+ new followers, and 100+ Google Business Profile interactions — before any paid media entered the picture. Having this organic-only baseline in place gives a clean before/after reference point for any future paid campaigns layered on top of these same accounts.
Total reach, month 1
Organic followers gained
Technology used
Key learnings
This engagement is a straightforward example of what a first month of organic-only digital growth work looks like when a business is starting from literally nothing — no existing accounts, no historical content, no prior follower base, and no baseline data to build on. The methodology that worked here was volume and platform-specific execution: producing enough graphics and short-form video across enough platforms, edited natively for each one, that new accounts read as active businesses rather than placeholders within the first month. Setting up the Google Business Profile alongside the social accounts, rather than treating it as an afterthought, gave the pharmacy a separate local-search channel that produced its own measurable interactions independent of social reach. It's also worth being direct about what this first month does not show. No sales or foot-traffic data existed to correlate with the reach, follower, and interaction numbers achieved, so this engagement cannot and should not be read as evidence of revenue or in-store visit impact — only as evidence of a real, measurable organic audience and local search presence built from zero in the first month. For a healthcare-adjacent retail brand, that distinction matters: digital reach and business results are related but separate questions, and this phase answers only the first one. Any claims about downstream business impact would require sales or footfall data that simply wasn't part of this engagement's scope.
In this engagement, Arcetis stood up Facebook, Instagram, TikTok, and Google Business Profile accounts from scratch and produced 34 graphics and 16 short-form videos within a single first month, generating 8,000+ reach, 300+ followers, and 100+ Google Business Profile interactions in that same period — organic only, with no paid ads run. Timelines vary by business and platform, but a full four-platform launch with real content volume in the first month is achievable when setup and content production run in parallel rather than sequentially.
For this pharmacy retail brand, first-month deliverables included business account setup across Facebook, Instagram, TikTok, and Google, plus 34 custom social graphics and 16 short-form videos — 8 Facebook Reels and 8 TikTok videos. The exact mix depends on the business and platforms involved, but the pattern — account setup, a real content volume, and a Google Business Profile for local search — is representative of how Arcetis approaches a from-zero digital growth launch for healthcare and retail clients.
In this case, no paid advertising ran during the first month; the work was organic-only, focused on setting up accounts and producing enough content to establish a real audience and local search presence. That approach generated 8,000+ reach, 300+ followers, and 100+ Google Business Profile interactions before any ad spend was introduced, giving a clean organic baseline that any later paid campaigns can be measured against.
For this engagement, success was measured through platform-native metrics available without paid media: total reach across accounts (8,000+), follower growth (300+), and Google Business Profile interactions (100+), all within the first month. No sales or foot-traffic data existed to correlate with these figures, so first-month success here is defined strictly in terms of audience reach and local search engagement, not downstream business outcomes.