Nepal · Performance Marketing
Google Ads and Meta Ads, run as one measurable system by a Pokhara-headquartered team managing $170K+ in real ad spend — tracked to CRM-verified revenue, not platform-reported clicks.
Performance marketing is paid media judged strictly on measurable return against spend. Arcetis runs it for Nepal businesses on the Signal-to-Revenue Framework, managing $170K+ in real ad spend across Google and Meta, with every campaign reconciled against CRM-verified outcomes rather than platform-reported conversions.
Performance marketing is a simple discipline: you pay for a measured result — a call, a booking, a form fill, a sale — not for reach or impressions. That's a different standard than a boosted social post or a campaign switched on and left unattended, and it matters more, not less, for a small or growing Nepal business, where every rupee of ad spend has to be accountable to something real.
The digital audience in Nepal splits its attention across two different behaviors: people actively searching on Google once they've already decided to buy, book, or hire — and people discovering a brand while browsing Facebook or Instagram, before they've started looking for anything at all. A program that treats these as the same channel, run the same way, wastes budget on both ends. Arcetis runs Google Ads and Meta Ads as one connected system — the same account discipline, tracking standard, and reporting cadence applied to real budgets across 7+ countries, Nepal included — so spend on each platform is matched to what it actually does well.
There's no universal answer — it depends on whether your customers in Nepal are already searching for what you sell, or still need to discover they want it. Here's generally how the decision breaks down.
Most accounts Arcetis manages end up running both — Google Ads to capture existing demand, Meta Ads to build the next wave of it — coordinated through the same framework and the same CRM.
Whichever platform leads for your business, every account Arcetis manages — in Nepal or any other market — runs on the same five-stage methodology.
Conversion tracking rebuilt or audited at the source: GA4 events, GTM container hygiene, and Google Ads conversion actions mapped to real revenue events.
Search terms and audiences segmented by buying-stage intent — high-intent, comparison-stage, and awareness-stage queries each get separate campaigns and budgets.
Ad copy and the landing page it resolves to are treated as one unit, rebuilt whenever Quality Score or message-match data indicates a mismatch.
Budget shifts follow a documented decision rule — statistically sufficient data before reallocating — rather than daily reactive changes.
Ad performance reconciled against CRM-stage data, not just platform-reported conversions, so budget follows what actually closes.
$170K+
Total ad spend managed — Google + Meta
$113K
Managed on Google Ads
$57K
Managed on Meta Ads
~12%
Cross-market lead-to-customer close rate
Across the markets Arcetis manages — Nepal included — roughly 12% of generated leads have typically gone on to become paying customers, closer to 8% on consultancy engagements specifically. That's a cross-market close rate measured from CRM data, not a platform-reported conversion metric.
Arcetis is headquartered in Pokhara and has delivered real, checkable websites for Nepal businesses across multiple categories. Visit them directly.
Arcetis doesn't publish a flat rate, because fee structures scale with the media budget under management rather than a fixed price regardless of spend. The honest starting point is a discovery call, where the actual category, competition, and goal decide the number — not a rate card.
Both. Arcetis has grown over 100 businesses ranging from early-stage startups to established enterprises, and a single-channel starter engagement — one platform, one market — is a normal, deliberate starting point before expanding into a multi-channel program.
It depends on whether your buyers are actively searching for what you sell or still need to discover they want it — see the comparison above. In practice, most accounts Arcetis manages run both together, coordinated through the same CRM so a lead is tracked no matter which platform it arrived from.
Arcetis is a Nepal-registered company headquartered in Pokhara, founded by Sapun Lamichhane. The team works with businesses across 7+ countries, Nepal included, and holds Google Partner and Shopify Partner status — verifiable directly, not self-reported.
Live platform data — account spend, conversion volume, cost per result — is shown directly from Google Ads and Meta Ads Manager on a call, rather than published on this page. Client names and account-level performance are never published publicly; what's independently checkable is the real, live Nepal websites Arcetis has delivered, linked below.