Performance Marketing · Meta Ads
$70K in managed Meta Ads spend, using a structured creative-testing framework that isolates what actually works — not a free-for-all test declared a winner on day two.
The free-for-all test
Hook, image, and copy length all differ between the three concepts launched together.
Something pulls ahead early — but nobody can say which single change actually caused it.
The isolated test
Every test changes exactly one thing, each variant in its own ad set, so delivery can't silently favor one before enough data exists.
Sample size and confidence level decided before the test starts, not chosen after glancing at day-two numbers.
Each isolated result teaches something reusable — building a compounding creative library instead of one ad that worked once for reasons nobody can repeat.
Methodology
Meta Ads management runs on two disciplines: one-variable-at-a-time creative testing, and the same governed, documented bid and budget model used across every paid account.
Arcetis holds Google Partner and Shopify Partner status. The $70K Meta figure is a stated subset of the $270K+ combined Google and Meta total.
$70K
Meta Ads spend managed
1 variable
Per creative test, by rule
Google & Shopify Partner
Verified organizational status
Google Partner
Shopify PartnerBoth, usually together — a lead's journey is tracked across platforms into the same CRM.
One variable per test, isolated ad sets, and a significance threshold set before launch.
Creative direction and testing structure are part of the engagement; production is scoped separately depending on what the account needs.