Social Media Marketing · Nepal
Paid and organic run as one plan across Facebook, Instagram, TikTok, LinkedIn, and Pinterest — measured against customers, not follower counts.
Arcetis runs paid and organic social together across Facebook, Instagram, TikTok, LinkedIn, and Pinterest for Nepal businesses, and connects each platform to a CRM so performance is measured in leads and customers rather than engagement. It has built 50K+ community across channels and managed $57K+ in Meta ad spend.
A monthly report showing reach, impressions, and follower growth cannot be wrong — every one of those numbers goes up if you post more, and none of them tells a business owner whether the money produced a customer. That's comfortable for an agency and useless for a client. The only way to make social accountable is to connect it to where the sale is recorded, so a campaign can be judged the same way a Google Ads campaign is: leads created, cost per lead, and how many closed. If a platform can't be tied to that, we'd rather say so than bill for activity.
Each platform has a dedicated page covering how campaigns are structured and what it costs to run properly.
Individual credential held by founder Sapun Lamichhane, issued through LinkedIn Marketing Labs via the Marketing Experts Network.
Methodology
The same five stages used for search campaigns, because a social budget deserves the same scrutiny as a Google Ads budget — tracking first, audiences by intent, creative and landing page as one unit, documented budget rules, and reconciliation against CRM stages.
1
Conversion tracking rebuilt or audited at the source: GA4 events, GTM container hygiene, and Google Ads conversion actions mapped to real revenue events.
2
Search terms and audiences segmented by buying-stage intent — high-intent, comparison-stage, and awareness-stage queries each get separate campaigns and budgets.
3
Ad copy and the landing page it resolves to are treated as one unit, rebuilt whenever Quality Score or message-match data indicates a mismatch.
4
Budget shifts follow a documented decision rule — statistically sufficient data before reallocating — rather than daily reactive changes.
5
Ad performance reconciled against CRM-stage data, not just platform-reported conversions, so budget follows what actually closes.
It depends on who buys from you, and the honest answer is usually fewer than you're being sold. Facebook and Instagram remain the default reach layer for consumer businesses. TikTok is where younger attention has moved. LinkedIn matters for B2B and hiring, and almost nothing else. Pinterest is genuinely underused in Nepal for visual categories. Running all five badly is worse than running two properly.
Both, and they're scoped together because they fail together. Paid amplification of content nobody wants is expensive; organic content with no distribution plan reaches whoever the algorithm feels like that week. Content management alongside campaigns is already how we run TikTok work, and the same logic applies across platforms.
By connecting the platform to the CRM, which is the step most social work skips. Likes, reach, and follower count are inputs, not outcomes. What we report against is the same standard as every other channel here: leads created, and how many of them became customers. Across managed markets that lead-to-customer rate has typically run around 12%.
No, and the gap is expensive. Boosting optimizes for cheap engagement on one post with almost no audience control. A properly structured campaign separates audiences by buying intent, gives each its own budget and creative, and reports conversions against a tracked event. Boosting has a place for reach on genuinely good organic content — it isn't a substitute for a campaign structure.
Either, agreed in the written scope before work starts. Some clients have in-house content and need strategy, structure, and campaign management around it. Others need the content produced too. What we won't do is run paid budget behind creative we think will underperform without saying so first.
50K+ across digital channels to date. Worth being precise about what that means: it's aggregate community built across managed accounts and channels, not a single follower count on one profile, and audience size is a means to reach — not the metric an engagement should be judged on.