Software / SaaS Product
Industry: Hospitality Technology
8
Core product modules shipped
In short
Arcetis built RingAttention (ringattention.com), its own restaurant technology SaaS platform, giving independent restaurants online ordering, loyalty/CRM, marketing automation, POS, and delivery dispatch in one connected system instead of a patchwork of separate vendors. The platform includes a branded online ordering storefront with Stripe payments, a white-label iOS/Android app per restaurant, an iPad POS built on Stripe Terminal, and Uber Direct delivery dispatch, all tied together in a real-time finance dashboard. It has been piloted with real independent restaurants to validate the ordering, POS, and payout workflow end to end.
RingAttention (ringattention.com) is a restaurant technology SaaS platform built in-house by Arcetis, rather than delivered as a client engagement, for the hospitality and restaurant industry. It was created to replace the patchwork of separate tools independent restaurants typically assemble - a website ordering widget, a separate POS system, a loyalty app, an email marketing tool, and a delivery dispatch service - with one connected platform covering the full order-to-payout lifecycle. The product started as an internal prototype named RestroFriend before being rebuilt and relaunched under the RingAttention brand. Arcetis designed and engineered every layer of the system: the customer-facing ordering storefront, the loyalty and marketing automation engine, the in-restaurant POS and floor-plan tools, the white-label mobile apps, and the finance reporting layer restaurant owners use to reconcile revenue, fees, and payouts. The platform has since been piloted with real independent restaurants.
Independent restaurants typically run their technology on a fragmented stack: a website ordering widget from one vendor, a POS system from another, a loyalty app from a third, an email marketing tool from a fourth, and a delivery service that dispatches drivers with no visibility into anything else. Many restaurants skip an owned online-ordering presence altogether and rely on third-party marketplaces that take a percentage of every order and sit between the restaurant and its own customer. Others assemble several point solutions that don't share data with one another. That fragmentation shows up in specific, practical ways: there's no persistent customer profile linking an online order to an in-store visit, no straightforward way to build a win-back campaign because purchase history isn't sitting next to POS data, and no single source of truth for revenue, fees, and payouts at tax time. For Arcetis, building RingAttention presented a build challenge as much as a market one. Rather than developing a single feature against a fixed client brief, this was a decision to build and support a broad, multi-module product in-house - spanning payments, in-restaurant floor operations, mobile apps for two operating systems, marketing automation, and third-party delivery logistics - and to keep those modules cohesive rather than shipping disconnected tools under one brand. Each module (online ordering, loyalty/CRM, marketing automation, restaurant floor management, finance reporting, mobile apps, POS, delivery dispatch) needed to read from the same underlying customer and order data, so that a customer who orders once through the branded storefront and later scans a table's QR code is recognized as the same person for loyalty and segmentation purposes. Doing this required data models and integrations that supported real payment processing - including card-present transactions through Stripe Terminal - real hardware (iPad POS, kitchen ticket printers), and real third-party logistics (Uber Direct), not just prototype-level functionality. The eventual goal was to run the platform with actual independent restaurants processing actual orders and payments, which meant every module had to hold up under live operating conditions, not just in a demo environment.
As the builder and owner of RingAttention, Arcetis led the product strategy, technical architecture, and full-stack engineering of the platform end to end. Arcetis designed the data model connecting online orders, in-store POS transactions, loyalty activity, and marketing touchpoints into a single customer record per restaurant. Arcetis built the branded online ordering storefront, including custom-domain support, persistent cart, guest checkout, and Stripe payment processing with Apple Pay and Google Pay. Arcetis engineered the loyalty and CRM system (digital stamp cards, points, coupon codes, customer segmentation) and the marketing automation layer that auto-triggers seasonal and win-back email campaigns. Arcetis built the restaurant management tools (floor-plan management, per-table QR ordering, inventory tracking, staff/shift roles, kitchen ticket printing), the iPad POS on Stripe Terminal, the Uber Direct delivery integration, the finance dashboard, and the white-label iOS/Android mobile app per restaurant. Arcetis also managed the pilot rollout with real independent restaurants.
Arcetis built a direct-to-consumer ordering storefront for each restaurant, hosted on its own subdomain or a custom domain rather than a shared marketplace listing. The storefront includes a persistent cart that survives across sessions, guest checkout for customers who don't want to create an account, and Stripe-based payment processing with Apple Pay and Google Pay support at checkout. This gives restaurants an owned online-ordering channel instead of routing every online order through a third-party marketplace.
Arcetis built a loyalty and CRM layer that tracks customers through digital stamp cards, a points system, and coupon codes, and groups customers into segments based on order behavior. On top of that data, Arcetis built marketing automation that auto-triggers email campaigns tied to seasonal periods and win-back sequences for customers who haven't ordered recently, so restaurants don't have to manually build and send every campaign themselves.
Arcetis connected the platform to Google Ads' data feed and added Meta Pixel tracking so restaurants can measure and retarget based on real ordering behavior rather than generic web traffic. The platform generates churned-customer lists specifically so restaurants can build retargeting campaigns aimed at customers who have stopped ordering, closing the gap between marketing spend and actual purchase history.
Arcetis built restaurant management tools covering visual table and floor-plan management, per-table QR code ordering, inventory tracking, and staff/shift role management. Orders placed through the storefront, a table QR code, or the POS all route to kitchen ticket printing, so front-of-house and back-of-house stay coordinated on a single order stream regardless of where the order originated.
Arcetis built an iPad-based point-of-sale system using Stripe Terminal for in-person, card-present payment processing, and integrated Uber Direct for delivery dispatch so restaurants can fulfill delivery orders without operating their own driver fleet. Both the POS and delivery dispatch write back into the same order and customer data used across the loyalty, marketing, and finance modules.
Arcetis built a dedicated white-label iOS and Android app per restaurant, giving each restaurant its own branded app rather than a listing inside a shared marketplace app. Arcetis also built a finance dashboard with real-time revenue, fee, and payout tracking and tax-ready exports, so restaurant owners can reconcile what they earned across online orders, in-store POS, and delivery without stitching together reports from separate systems.
RingAttention is architected as a multi-tenant SaaS platform: a single codebase serves many independent restaurants, each with its own branded storefront, menu, staff accounts, and data, isolated from every other restaurant on the platform. Consistent with Arcetis's standard engineering stack, the backend is built on a Laravel-class framework with a relational database as the system of record for orders, customers, menus, and restaurant configuration - a typical structure for a platform that needs strong transactional guarantees around payments and orders. A queue/worker layer, backed by Redis as is standard for that class of stack, handles anything that shouldn't block the request that triggers it: sending a win-back email, syncing a churned-customer list to Google Ads, printing a kitchen ticket, or notifying Uber Direct of a new delivery order. On the customer-facing side, the branded online ordering storefront and the restaurant-facing management dashboard are built as separate front-end applications, following Arcetis's usual pattern of a React/Next.js layer talking to the backend over REST APIs. This keeps the customer checkout experience and the restaurant back-office experience independently deployable and testable. Each restaurant's storefront can be served on its own subdomain or a fully custom domain, handled at the DNS/CDN layer (Cloudflare, per Arcetis's standard stack) so that onboarding a new restaurant's domain doesn't require re-architecting routing. Payments run through Stripe for both the online storefront (including Apple Pay and Google Pay at checkout) and the in-person iPad POS, which uses Stripe Terminal for card-present transactions. Routing both channels through the same processor keeps a single reconciliation path in the finance dashboard - every transaction, whatever channel it came from, lands in the same ledger used for real-time revenue, fee, and payout reporting and for the tax-ready export. The restaurant management module (table/floor-plan layout, per-table QR ordering, inventory, staff/shift roles) and the kitchen ticket printing system are built around a single, shared order object: an order can originate from the online storefront, a table's QR code, or the POS, and each of those origins writes into the same order pipeline so kitchen tickets print consistently and inventory decrements consistently no matter where the order came from. Uber Direct is wired in at that same order layer, triggered once an order is marked for delivery, so dispatch doesn't require a separate manual step. The loyalty/CRM, marketing automation, and customer-intelligence modules all read from that same customer and order data rather than maintaining separate copies: a customer's stamp-card progress, points balance, segment, and churn status are derived from actual order history, and the automation layer is triggered off changes to that data - a new order resets a churn clock, a period of inactivity qualifies a customer for a win-back send. The same customer data feeds the Google Ads data feed sync and Meta Pixel tracking, so retargeting audiences, including churned-customer lists, are built from real purchase history rather than generic site traffic. The white-label mobile apps follow a shared-core, per-restaurant-configuration model - one underlying application configured and branded per restaurant, rather than a bespoke app built from scratch for each one - the standard approach for delivering an app "per restaurant" without maintaining unrelated codebases. Once the core modules were in place, Arcetis piloted the full stack with real independent restaurants to exercise the order-to-payout path end to end under live operating conditions rather than only in staging.
Whether an order originates from the branded online storefront, a per-table QR code, or the iPad POS, it flows through the same backend order pipeline, which triggers kitchen ticket printing, inventory decrements, and, for delivery orders, Uber Direct dispatch. That single pipeline is what lets a restaurant run online ordering, dine-in QR ordering, and POS-based orders side by side without kitchen staff needing to check multiple systems for outstanding tickets.
Stamp cards, points, coupon redemption, customer segments, and churn status are all derived from the same underlying order and payment history rather than tracked separately per module. That shared model is what allows the marketing automation layer to auto-trigger a win-back email off real inactivity and lets the churned-customer retargeting list sync to Google Ads and Meta Pixel audiences without a manual export step.
Online storefront payments, including Apple Pay and Google Pay, and in-person POS payments both run through Stripe, with the iPad POS specifically using Stripe Terminal for card-present transactions. Routing both channels through one processor means the finance dashboard's real-time revenue, fee, and payout tracking, and its tax-ready exports, reconcile against a single payment ledger instead of merging data from two separate payment systems.
Rather than building a bespoke iOS and Android app per restaurant from scratch, the white-label mobile app layer runs on a shared application core that is configured and branded per restaurant. This lets each restaurant offer a dedicated, store-branded app in the App Store and Google Play without Arcetis maintaining a separate, unrelated codebase for every restaurant on the platform.
The platform integrates with Uber Direct for delivery dispatch and with Google Ads' data feed and Meta Pixel for customer intelligence, in addition to Stripe for payments. Each of these is wired into the core order/customer data model rather than bolted on as a standalone tool, so delivery dispatch and ad retargeting both act on the same real-time restaurant data as the rest of the platform.
Core product modules shipped
Native white-label app platforms
Technology used
Key learnings
Building RingAttention as an in-house product rather than a client engagement gave Arcetis a different kind of proof point. Instead of scoping one feature against a fixed brief, the team had to own the full lifecycle of a restaurant's operations - the online order, the in-store visit, the loyalty relationship, the marketing that brings a customer back, the delivery logistics, and the bookkeeping - and make all of it work together under one data model. The clearest lesson from that process is architectural: modules that look separate from a restaurant owner's point of view, such as loyalty, marketing automation, ad retargeting, and finance reporting, only work well when they're built on the same underlying customer and order data rather than as isolated features each keeping their own copy. That is what makes a win-back email, a churned-customer ad audience, and a tax-ready payout export all trustworthy versions of the same reality instead of three systems that quietly disagree. The other lesson is about honesty in how a product like this gets validated. RingAttention has been piloted with real independent restaurants rather than tested only internally, which exercises the parts that are hardest to fake in a demo: actual card-present payments through Stripe Terminal, actual kitchen ticket printing under service pressure, actual delivery dispatch through Uber Direct. Arcetis is deliberately not attaching adoption or revenue figures to this case study until those numbers are measured and confirmed - the same standard applied to every client engagement on the site.
RingAttention (ringattention.com) is a restaurant technology SaaS platform built and owned by Arcetis, covering online ordering, loyalty and CRM, marketing automation, restaurant floor and kitchen management, POS, delivery dispatch, and finance reporting in a single system. It started as an internal prototype called RestroFriend before being rebuilt and launched under the RingAttention name.
A restaurant on the platform gets a branded online ordering storefront (own subdomain or custom domain, persistent cart, guest checkout, Stripe payments with Apple Pay/Google Pay), loyalty tools (stamp cards, points, coupons, segmentation), marketing automation (seasonal and win-back email campaigns), floor and kitchen tools (table/floor-plan management, per-table QR ordering, inventory, staff/shift roles, kitchen ticket printing), an iPad POS built on Stripe Terminal, Uber Direct delivery dispatch, a white-label mobile app, and a real-time finance dashboard with tax-ready exports.
Yes. The platform has been piloted with real independent restaurants to validate the full order-to-payout workflow - online and QR ordering, kitchen ticketing, POS payments via Stripe Terminal, Uber Direct delivery dispatch, and finance dashboard reconciliation - under live operating conditions rather than only in a test environment. Specific pilot restaurants and adoption figures are not published.
Building RingAttention let Arcetis apply its engineering, growth, and design practice to a product it owns end to end - a live proof of its standard stack (a Laravel-class backend, React/Next.js front ends, Stripe payments, mobile apps, marketing automation, and ad-platform integrations) and a way to understand the operational reality of the restaurant industry, one of the industries Arcetis also serves through client engagements.