Performance Marketing
Arcetis runs Google, Meta, TikTok and more against CRM-verified revenue — not platform-reported clicks. $270K+ managed, tracked from the click through to closed business. Based in Nepal, working worldwide.
A performance marketing agency runs paid media judged strictly on measurable return against spend — money in, a tracked business outcome out — rather than on impressions, clicks, or platform-reported conversions. That means conversion tracking accurate enough to tell a lead from a bounce, campaigns organized by buying-stage intent, ad copy and landing pages rebuilt as one unit, and a documented rule for when budget actually moves. Arcetis runs it as one connected system with the CRM and software underneath, so the numbers reconcile from the ad click all the way to closed revenue.
A five-stage methodology for managing paid ad budgets (Google Ads and Meta Ads) so every dollar traces back to a CRM-verified business outcome, not a platform-reported conversion.
Conversion tracking rebuilt or audited at the source: GA4 events, GTM container hygiene, and Google Ads conversion actions mapped to real revenue events.
Search terms and audiences segmented by buying-stage intent — high-intent, comparison-stage, and awareness-stage queries each get separate campaigns and budgets.
Ad copy and the landing page it resolves to are treated as one unit, rebuilt whenever Quality Score or message-match data indicates a mismatch.
Budget shifts follow a documented decision rule — statistically sufficient data before reallocating — rather than daily reactive changes.
Ad performance reconciled against CRM-stage data, not just platform-reported conversions, so budget follows what actually closes.
$270K+
Total ad spend managed
+27%
Avg. ROAS lift across managed accounts
100+
Campaigns run
Across managed markets, roughly 12% of generated leads have typically become paying customers (closer to 8% on consultancy engagements) — a cross-market lead-to-customer close rate, not an ad-platform conversion rate. On the paid side, managed Google Ads have driven 393K+ impressions at a 5.74% average click-through rate and 2,000+ tracked conversions. On the organic side, a single managed property has reached 4.9M impressions and 31,000 clicks over sixteen months in Google Search Console, at an average position of 7.5.
A performance marketing agency runs paid media — Google, Meta, TikTok and other channels — judged strictly on measurable return against spend, not on impressions or clicks. Arcetis does this on the Signal-to-Revenue Framework: conversion tracking rebuilt at the source, campaigns segmented by buying-stage intent, ad-and-landing-page treated as one unit, budget moved by a documented rule, and every dollar reconciled against CRM-stage data rather than platform-reported conversions.
Digital marketing is the whole surface — content, SEO, social, email and paid. Performance marketing is the subset bought and measured strictly on return: you put money in, and every action is tracked through to a business outcome. Arcetis runs the paid side as performance marketing and connects it to the CRM and software underneath, so the numbers reconcile end to end.
There is no flat rate. Management fees scale with the media budget under management, and the right starting spend depends on the category, competition and goal — decided on a discovery call, not from a rate card. Engagements start from around NPR 20,000, customized per business: first we listen, our experts suggest, we agree the business goal, then we deliver against it.
Arcetis is a verified Google Partner and Shopify Partner that has managed $270K+ in real ad spend across Google and Meta — driving 393K+ impressions at a 5.74% average click-through rate and 2,000+ tracked conversions, with roughly 12% of generated leads becoming paying customers across managed markets. Partner status is checkable in Google's own directory and is re-evaluated against managed spend and performance, so it can be lost.
Book a discovery call. We listen first, our experts suggest, we agree the business goal, then we deliver against it.
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