Nepal · Kathmandu
A growing share of Kathmandu searches never produce a results page at all, they produce an AI answer. Arcetis is positioned as Nepal's first specialist in making that answer name your business.
AEO, answer engine optimization, and GEO, generative engine optimization, are about being the source an AI system cites or names when someone asks it a question, instead of being a blue link on a search results page. This matters because tools like ChatGPT, Gemini, and Google's AI Overviews increasingly answer "best [service] in Kathmandu" queries directly, with zero clicks to any website at all. Arcetis positions itself as Nepal's first dedicated AEO/GEO practice, built on the same content and structured-data discipline behind our SEO work.
Kathmandu generates more search volume than any other Nepali city, for the obvious reason that it has the most businesses and the most people searching for them. What has changed recently is where a meaningful share of those searches now terminate: instead of a list of blue links, a growing number of "best accountant in Kathmandu" or "web developer in Kathmandu" type queries get answered directly by Google's AI Overviews, or asked straight to ChatGPT or Gemini, with no click to any website required at all.
That is a structural shift, not a fad, and it means ranking first on a traditional results page is no longer the full picture of visibility. A business can rank well and still never get named in the AI-generated answer sitting above or instead of those results. Arcetis positions itself as Nepal's first dedicated AEO/GEO specialist for exactly this reason: getting named as the answer, not just listed as a result, is a different and newer discipline than classic SEO, and almost no agency in Nepal is set up to do it deliberately yet.
In a less competitive city, ranking on page one of Google is often enough on its own. In Kathmandu, where dozens of businesses compete for the same category, the AI answer is frequently where the real decision gets made before a user ever scrolls a traditional results page. If an AI Overview names three accountants and yours is not one of them, your page-one ranking matters a lot less than it used to.
We treat this as a structured-data and content-clarity problem: AI systems pull from pages that answer a specific question clearly and verifiably, with facts that are easy to extract and cite, rather than pages written for human persuasion alone. That is a meaningfully different writing and markup discipline than keyword-focused SEO, even though the two share real overlap.
We audit how a business currently appears, or does not appear, when asked about directly in ChatGPT, Gemini, and Google AI Overviews, then rebuild key pages around clear, quotable, factual answers to the real questions buyers ask, backed by structured data markup that gives AI systems a clean, citable source. This runs alongside, not instead of, standard SEO and Google Business Profile work, since the two reinforce each other.
We do not promise a guaranteed citation in any specific AI tool, no one honestly can, since none of these platforms publish ranking rules the way Google historically did for search. What we commit to is the structural and content work that measurably improves the odds, tracked over time against actual AI tool queries, not vanity metrics.
SEO optimizes for ranking on a traditional search results page. AEO and GEO optimize for being the source an AI system, such as ChatGPT, Gemini, or Google AI Overviews, names or cites directly in its answer, often with no click to a website at all. They overlap but are not the same discipline.
No, and any agency that promises this is not being honest with you, none of these platforms publish ranking rules the way search engines historically did. What we can do is the structural and content work that measurably improves the odds of being cited, tracked over time.
No. Smaller, specific businesses often have a real advantage here, because AI systems tend to cite sources that answer a narrow question clearly and specifically, which a focused local business page can often do better than a broad corporate site.
We track actual queries against the AI tools people use, testing real buyer questions in ChatGPT, Gemini, and Google AI Overviews over time to see whether and how the business gets named, rather than relying on a proxy metric that does not reflect what is actually happening.