Nepal · Pokhara
Unlike Kathmandu, Pokhara does not have dozens of agencies to sort through. It has a handful, and one of them, Arcetis, is actually based here in Lakeside.
Arcetis Technologies is headquartered in Pokhara's Lakeside, a verified Google Partner and Shopify Partner with over $270K in managed Google and Meta ad spend, built specifically around Pokhara's tourism-driven, seasonal demand. Unlike agencies that serve Pokhara remotely from Kathmandu or abroad, a local business can walk into the office, meet the team, and get a plan built around the city's actual booking seasons rather than a generic national template.
Pokhara has far fewer agencies to choose from than Kathmandu, which actually makes the decision simpler, not harder; fewer options to vet, but also fewer local teams who genuinely understand that a Lakeside hotel's marketing needs look nothing like a Kathmandu retail chain's. Several agencies that market to Pokhara businesses are themselves based in Kathmandu or run entirely online with no local presence at all.
Arcetis's office is in Lakeside. That is a small detail with a real effect: a hotel owner or trekking agency can bring the team into the building, show them the booking desk or the gear shop, and get a campaign plan built around what the business actually looks like day to day, rather than describing it over a phone call to someone in another city.
The most useful question to ask any agency pitching Pokhara work is whether they understand the city's seasonality: the sharp rise in bookings before the Autumn and Spring trekking windows, and the quieter stretches in between when marketing budget is often better spent on brand and content rather than aggressive ad spend. An agency running the same flat monthly plan year-round in Pokhara is not accounting for how the city's demand actually moves.
It is also worth asking directly whether the agency has a physical presence in Pokhara or is managing the account entirely remotely from elsewhere. Neither is automatically wrong, but a local presence makes site visits, photography and in-person planning sessions far easier to arrange on short notice, which matters more for a seasonal, visual business like hospitality or tourism than for most other industries.
Arcetis started its practice in Pokhara in 2019 and is now a verified Google Partner and Shopify Partner, with more than $270K in combined Google and Meta ad spend managed across clients. The team works with tourism and hospitality businesses as a core part of its client base, but also with Pokhara retailers, clinics and service businesses that have nothing to do with tourism.
Engagements are scoped individually starting from around NPR 20,000 a month, after listening to the actual business rather than selling a fixed package, the same process Arcetis uses everywhere, with the added advantage in Pokhara that the first conversation can happen in person.
Ask whether the agency has actually planned a campaign around Pokhara's seasonality before, or whether their case studies are all from flatter-demand markets like Kathmandu retail. Ask how they would handle the quiet months between seasons: pausing spend entirely, shifting it to content and brand work, or running it unchanged regardless of demand is a telling difference in how well they understand tourism marketing specifically.
It is also worth asking directly whether anyone from the agency has physically visited the business, which matters more for a hospitality or tourism brand where photos, atmosphere and in-person detail genuinely affect what a campaign can show. Arcetis treats this as a basic part of working with any Pokhara client, not an optional extra.
Yes. Arcetis is headquartered in Lakeside, Pokhara, unlike several agencies that market to Pokhara businesses while operating entirely from Kathmandu or online.
Evidence that the agency understands the city's seasonal booking patterns, building campaigns around the Autumn and Spring trekking windows rather than running the same flat plan year-round, and ideally a local presence for site visits and photography.
Yes, the office is in Lakeside, and in-person meetings are part of how Arcetis works with local businesses, alongside the remote workflow used for clients outside the city.
No. Tourism and hospitality are a significant part of the client base given the city's economy, but Arcetis also works with Pokhara retailers, clinics and other local service businesses.