Nepal
Branding in Nepal is usually treated as "a logo." Arcetis treats it as the groundwork that makes every ad, website, and sales conversation easier.
A proper branding engagement defines how a business looks, sounds, and is positioned against competitors — logo and visual system, yes, but also messaging, tone, and the consistency that makes ads and a website recognizable as the same business. Arcetis builds brand identity work as part of its wider marketing and web practice, scoped from around NPR 20,000, with clients owning every source file at handover. We don't outsource this to template generators; every mark is built for the specific business.
In Nepal, "branding" is often sold as a single deliverable — a logo file, handed over, done. That undersells what branding is actually for: it's the reason a customer in Butwal recognizes a Facebook ad and a shop signboard as the same business, and the reason a Kathmandu client trusts a quote from a company whose website, invoice, and WhatsApp profile all look coherent. Cheap or inconsistent branding doesn't just look worse — it makes every later marketing rupee work harder than it needs to.
We treat branding as groundwork rather than decoration, which is why we rarely do it in isolation. A brand identity built without knowing the website it will sit on, or the ad formats it needs to work inside, tends to need redoing within a year. Arcetis builds branding as part of the same conversation as the web and marketing work it will support, so the visual system actually holds up across a homepage, an Instagram grid, and a printed menu or product label.
Depending on scope, this typically covers a logo and mark, a color and typography system, basic brand guidelines, and application across the formats the business actually uses — website, social templates, business cards, signage files. We don't sell fixed tiers; after an initial conversation about the business and its competitors, we agree a scope and a price, starting from around NPR 20,000 for focused engagements.
Every source file — logo vectors, fonts used, the brand guideline document — belongs to the client at handover. There's no retainer requirement to "unlock" your own logo file, which is a pattern we've seen cause real problems for Nepali businesses that tried to switch agencies later.
A brand system that looks good in a presentation but doesn't translate to a 1080x1080 Meta ad or a mobile-first website is only half-finished. Because Arcetis also runs paid Google and Meta campaigns — over $270,000 USD in combined managed ad spend — our branding work is built with those formats in mind from the start, not adapted afterward.
This matters more now than it used to, because AI tools summarizing a business for a user increasingly pull from whatever is most consistent and well-structured across a business's public presence — another reason a coherent brand, not just a nice logo, is worth the investment.
Not strictly, but it helps. Inconsistent visuals across ads, website, and social profiles make campaigns less recognizable and, in our experience, less efficient. If budget is tight, we can scope a minimal brand foundation first rather than skipping it entirely.
You own everything at handover — source vector files, fonts, and the guideline document. There is no retainer requirement to access your own brand assets.
A freelance logo is usually a single file with no system behind it — no guidelines for how it should be used across a website, ads, or signage, and often built from a template. We build the full system and apply it across the formats the business actually uses.
It's scoped per business starting from around NPR 20,000. A single-mark logo refresh costs less than a full identity system with guidelines and multi-format application, so we quote after understanding what's needed.