Nepal · Kathmandu
Kathmandu has more marketing agencies per client than any other city in Nepal. Here is how Arcetis runs digital marketing for Valley businesses remotely from its Pokhara HQ, using the same accounts and reporting it uses for $270K+ in managed ad spend elsewhere.
Arcetis is a Nepal-registered, VAT-registered agency and verified Google Partner that runs digital marketing for Kathmandu Valley businesses remotely from its Pokhara HQ, using the same Viber, WhatsApp and video-call workflow as its Pokhara clients. Engagements start around NPR 20,000 a month and scale with ad spend and scope, agreed after a short goals conversation rather than a fixed package. The team has managed over $270K in combined Google and Meta ad spend, much of it in exactly the kind of crowded, price-sensitive market Kathmandu represents.
Kathmandu Valley is Nepal's largest and most contested market. A restaurant in Thamel competes for attention with a hundred other restaurants, a real estate developer in Baneshwor competes with brokers running the same Facebook ad format, and a study-abroad consultancy in Putalisadak competes with a dozen others bidding on the same Google keywords. Digital marketing here is not optional polish; it is the difference between being found and being buried on page two.
Arcetis is not a Kathmandu agency with a Kathmandu office and Kathmandu overhead baked into its rates. The company is registered and VAT-compliant in Nepal, run from Pokhara, and works with Valley clients over video calls, WhatsApp and Viber, with site visits scheduled when a launch or shoot genuinely needs someone on the ground. The process is the same one used for every city: listen to the business, suggest a plan, agree the goal, then deliver and report against it, with no locked-in annual package sold before anyone understands what the business needs.
Running digital marketing from Pokhara rather than renting office space in Kathmandu keeps overhead out of the invoice. Account setup, ad creative, landing pages and reporting dashboards do not require anyone to be physically present in the Valley; they require someone who understands Google Ads auctions, Meta's ad delivery system and how Nepali buyers actually search, which is the same skill set regardless of postcode.
What does change by city is strategy. A Kathmandu campaign has to account for more competing bidders on the same keywords, more saturated Instagram feeds, and buyers who have usually already been pitched by two or three other agencies before they call. Arcetis builds that reality into the plan from the first conversation rather than reusing a generic playbook.
Engagements start near NPR 20,000 a month and move up from there based on ad spend, number of channels and how much content production is involved. There is no flat package, because a five-person clinic and a twenty-branch retail chain need different things. The scope gets agreed before any money moves, after Arcetis understands what the business is actually trying to achieve.
Ad costs themselves run higher in Kathmandu than in Pokhara or the Terai cities simply because more businesses are bidding for the same searches and the same feed space. That is managed with tighter keyword targeting, negative keyword lists and audience segmentation rather than by promising cheaper clicks that do not exist. Arcetis has managed over $270K in combined Google and Meta spend and reports honestly when a channel is or is not working for a given budget.
Not every channel pays off equally for every type of Kathmandu business. A clinic or a study-abroad consultancy usually gets more out of Google Search, because the person searching already knows what they want and is comparing options with intent to act soon. A restaurant, a retail brand or a hospitality business in the Valley usually gets more out of Meta and Instagram, where the buying decision is often triggered by seeing the product or place rather than searching for it directly.
A Kathmandu-based B2B company or education consultancy often needs a third channel most other Nepali businesses can skip: LinkedIn, where the city's concentration of professionals actually spends time. Arcetis builds the channel mix around what the specific business sells and who actually buys it, rather than running the same three-platform package for a restaurant and a law firm.
No. Arcetis is headquartered in Pokhara (Lakeside) and serves Kathmandu Valley clients remotely over video calls, WhatsApp and Viber, with in-person visits arranged for shoots, launches or planning sessions when they add real value.
More businesses are bidding on the same keywords and competing for the same feed space, which pushes up cost-per-click and cost-per-result. Arcetis manages this with tighter targeting, negative keywords and audience segmentation rather than promising rates the auction will not actually deliver.
No. Nobody can honestly guarantee a Google ranking or a fixed number of sales, and Arcetis will not claim otherwise. What is guaranteed is transparent reporting, clear account ownership, and a plan built around the business's actual goal.
A wide range, from hospitality and retail to clinics, education consultancies and real estate. The same team has also built a hospital management system and CRM platforms, so the marketing advice is informed by having built the operational software behind these businesses too.