Nepal · Kathmandu
Kathmandu's social feeds are the most crowded in Nepal, and B2B businesses here have a platform most other Nepali cities can mostly ignore: LinkedIn.
Kathmandu brands are competing in Nepal's most saturated Instagram and Facebook feeds, which usually means more frequent, higher-quality posting and, for many businesses, local creator collaborations to stand out. Kathmandu is also the one Nepali market where LinkedIn genuinely matters for B2B companies, education consultancies and professional services. Arcetis builds Kathmandu social strategy around both the consumer feed fight and, where relevant, a separate LinkedIn presence, rather than treating all platforms the same.
Kathmandu has the highest concentration of brands actively posting on Instagram and Facebook in Nepal, which means a Kathmandu business is not just competing with direct competitors for attention but with every other brand, creator and page a follower's feed is already full of. Showing up occasionally with generic content tends to simply disappear into that volume.
Kathmandu is also the one city in Nepal where LinkedIn is a genuinely useful channel rather than a formality. Education consultancies, B2B service companies, recruitment firms and professional practices based in the Valley have an audience of other Kathmandu professionals actively on the platform, which is a different opportunity than most businesses elsewhere in Nepal have through LinkedIn, simply because that density of working professionals does not exist the same way outside the capital.
Winning attention in a saturated feed usually means more consistent posting than a business expects going in, paired with content built specifically for how Kathmandu's audience actually scrolls: short video performs differently than a static graphic, and a post needs to earn a stop within the first second, not rely on a caption to explain itself.
Local creator and influencer collaborations are a bigger part of the toolkit in Kathmandu than in most other Nepali cities simply because there are more creators with real local followings based in the Valley. Arcetis treats these as a complement to a brand's own content, not a replacement for it, with expectations set clearly before any collaboration starts.
For an education consultancy, a B2B software company or a professional services firm in Kathmandu, LinkedIn content built around genuine expertise, not recycled Instagram posts, tends to reach exactly the audience that matters, which is often a smaller but far more relevant group than a broad Instagram following.
Arcetis runs LinkedIn as a distinct strategy from consumer social media rather than cross-posting the same content to both, since a Kathmandu B2B buyer and a Kathmandu Instagram follower are rarely the same person reading the same message.
Follower growth is a weak signal in Kathmandu's crowded market, since it is easy to grow a following without ever moving a sale. For a retail or restaurant brand, Arcetis tracks link clicks, saves and shares alongside actual DM or form inquiries. For a B2B or consultancy client running LinkedIn, the more relevant number is usually profile visits and inbound messages from the right kind of professional, not total impressions.
These metrics are reported separately rather than bundled into one generic engagement score, because a Kathmandu business with both a consumer Instagram page and a B2B LinkedIn presence is really running two different campaigns with two different audiences and two different definitions of success, and treating them as one number hides which side is actually working.
Usually yes. Kathmandu has the strongest concentration of professionals actively using LinkedIn in Nepal, and content built specifically for that platform tends to reach a smaller but far more relevant audience than Instagram for a B2B offer.
More consistently than most businesses initially expect, given how crowded Kathmandu feeds are. The right cadence depends on the industry and is set as part of the content plan rather than a fixed universal number.
Where it fits the brand, yes. Kathmandu has more local creators with genuine followings than other Nepali cities, and collaborations are run as a complement to a brand's own content with expectations agreed upfront.
Scope varies by business and is agreed after a goals conversation, typically including content planning, posting, and in many cases a separate LinkedIn strategy for B2B clients, starting from around NPR 20,000 a month.