Performance Marketing · Pinterest Ads

Pinterest Ads for Visual Discovery and Shopping Intent

Pinterest Ads campaigns for retail and e-commerce brands, built on the same documented bid governance and creative-testing framework used across Google, Meta, and every other paid channel.

Google & Shopify Partner

Verified organizational status

Same governance

Documented bid & budget rule, every platform

Visual-first

Built for discovery-intent, not just search-intent

What's included

—Campaign structure built around Pinterest's discovery-intent behavior — users planning and saving, not just searching to buy immediately
—Product Pins and Shopping campaigns for e-commerce and Shopify catalogs
—Creative built for Pinterest's visual, vertical-first format — not a resized Meta or Google ad
—The same documented bid and budget governance model used across every paid account
—Coordinated with Shopify storefront work when the same team is handling both

Methodology

Discovery-Intent Campaign Structure

Pinterest users are typically planning or saving for later, not searching with immediate purchase intent — campaign structure and bidding are built around that distinction rather than treated like a search platform.

Arcetis holds Google Partner and Shopify Partner status, and applies the same documented bid-and-budget governance model here as on every other paid channel — Pinterest Ads specifically is a newer addition to the paid channel mix, without yet a dedicated published spend figure the way Google, Meta, and TikTok have.

Google Partner

Shopify Partner

Frequently asked

Do you have published Pinterest Ads results yet?

Not yet a dedicated case study — Pinterest is a newer addition to the paid channel lineup, run under the same governed framework as every other platform once it's part of an engagement.

Is Pinterest worth it for a business that isn't e-commerce?

Usually not the first channel — Pinterest tends to suit visual, retail, and shopping-intent businesses most; that fit gets assessed honestly before it's recommended.

Do you build the Shopify product feed for Pinterest Shopping too?

Yes, when the same team is handling the Shopify build — feed structure and Pinterest catalog sync are part of that scope.

Talk to us about your project.

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Discovery-Intent Campaign Structure