Performance Marketing · YouTube Ads
Video campaigns run through the same Google Ads platform and Signal-to-Revenue Framework behind Arcetis's Google Partner status — governed the same way Search and Display are, not a separate, disconnected effort.
Google Partner
Verified status, same account as Search
5-stage
Signal-to-Revenue Framework, applied to video
1 account
Search, Display, and YouTube tracked together
Methodology
YouTube Ads run through the exact same Google Ads platform as Search — the same five-stage framework and tracking foundation governs video, rather than treating it as a separate, disconnected channel with its own rules.
Arcetis holds Google Partner status, which directly covers the Google Ads platform YouTube campaigns run through — video is governed by the same Signal-to-Revenue Framework and CRM-reconciled tracking used on Search, without yet a dedicated published YouTube spend figure the way Google Search and Meta have.
Google PartnerNo — it runs through the same Google Ads account and is governed by the same Signal-to-Revenue Framework, so attribution isn't split across disconnected dashboards.
Creative direction and structure are part of the engagement; full video production is scoped separately depending on what the account needs.
Not yet a dedicated case study — YouTube is a newer addition to the paid channel mix, run under the same governed framework and Google Partner-covered account as Search.