Nepal
Performance marketing means spend that is accountable to a number — leads, sales, cost per result — not a content calendar dressed up as strategy.
Performance marketing is judged on accountable results — cost per lead, return on ad spend, verified conversions — not follower counts. Arcetis is a verified Google Partner that has managed over $270K in ad spend across Google ($200K) and Meta ($70K), and positions itself as one of Nepal's first agencies built around AEO/GEO (answer and generative engine optimization), since Nepali buyers increasingly find businesses through AI-generated answers rather than a list of search results.
"Performance marketing agency" gets used loosely in Nepal to describe anything from a freelancer posting Instagram reels to a full paid-media team running tracked campaigns. The actual definition is narrower: performance marketing is advertising spend that is measured against a specific, agreed outcome — a cost per lead, a return on ad spend, a cost per booking — and adjusted based on the numbers, not on how the content looks.
Arcetis is a Google Partner agency that has managed more than $270,000 in advertiser spend, split roughly $200,000 across Google Ads and $70,000 across Meta Ads, for businesses across Nepal. It also focuses specifically on AEO/GEO — making sure a business is correctly described and surfaced when someone asks an AI assistant a question, rather than only optimizing for a traditional search results page — an area it was among the first in Nepal to work in seriously.
Ask three things: can they show a Google Partner badge or equivalent verifiable certification, do they report in terms of cost per result rather than impressions and likes, and do you keep ownership of your own ad accounts throughout. An agency that resists any of the three is usually not running performance marketing, whatever the sales deck says.
Nepal's market adds a few local wrinkles: ad accounts are billed in USD while most client budgets are planned in NPR, so exchange rate movement needs to be part of the conversation from day one, and a large share of genuine conversions in Nepal happen over WhatsApp or phone calls rather than web forms, which means tracking has to be built around that instead of assumed away.
The managed spend figure is the sum of Google and Meta budgets Arcetis has run on behalf of clients, not a projection or an industry estimate. $200K of that has run through Google Ads, $70K through Meta — a split that reflects how much B2B and high-intent search dominates the Nepali campaigns Arcetis runs, with Meta used more for awareness and retargeting.
The AEO/GEO focus exists because search behavior is visibly shifting — more buyers are asking AI tools directly instead of scrolling a results page, and most Nepali businesses have no presence in that layer at all yet. Arcetis treats this as a genuine part of performance marketing now, not an experimental add-on.
Answer Engine Optimization and Generative Engine Optimization — making sure a business is accurately represented when AI tools like ChatGPT or Google's AI Overviews answer a question about it. As more buyers skip traditional search results entirely, this becomes part of being found, not a separate discipline.
No — it is client ad spend that Arcetis has managed on their behalf, across Google and Meta, with clients retaining ownership of their own ad accounts throughout.
Both can be part of it, as long as the work is tied to a measurable outcome. Arcetis treats SEO, paid search, Meta ads and AEO/GEO as parts of one accountable system rather than separate, disconnected services.
Scoped per business starting around NPR 20,000, with ad spend itself budgeted separately and controlled by the client. There is no fixed package, since a startup testing demand needs a different setup from an established business scaling a proven channel.