Nepal · Lalitpur
Lalitpur sits inside the Kathmandu Valley but markets to a different crowd — artisan and heritage brands on one side, a growing software and startup cluster on the other.
Arcetis is a Google Partner agency serving Lalitpur (Patan) businesses from its Pokhara office using the same process it uses across the Kathmandu Valley. Pricing starts around NPR 20,000 and is scoped per business, since a Patan metalwork exporter selling to buyers abroad needs a very different plan from a Pulchowk-area software startup trying to acquire users in Nepal.
Lalitpur is technically part of the Kathmandu Valley conurbation, but it has its own identity: Patan Durbar Square and its UNESCO-listed heritage core still support a real economy of metalwork, woodcarving and thangka artisans, much of it export-oriented. A few kilometers away, Jwagal, Sanepa and Pulchowk host a denser cluster of software companies and startups than almost anywhere else in Nepal, fed partly by Pulchowk Engineering Campus graduates.
Those two audiences do not respond to the same marketing. Artisan and heritage-adjacent brands sell on visual trust — Instagram and Pinterest-style imagery, provenance, craftsmanship — often to international buyers. Lalitpur's tech and startup scene cares about different things entirely: positioning, hiring, product awareness, usually aimed at a Nepali or South Asian audience. Arcetis treats these as separate briefs even when the client is a few streets apart.
Because it sits inside the Kathmandu Valley, Lalitpur does not have the "wide open" digital landscape of a Terai regional hub — cafes, boutiques and co-working spaces in Jhamsikhel or Sanepa are often already running some kind of social media presence. The gap is usually in execution and measurement, not in whether competitors exist: a lot of Lalitpur businesses post content without any paid distribution or conversion tracking behind it.
For artisan and export-facing brands, the real competition is international — a Patan workshop selling handicrafts abroad is effectively competing with Etsy sellers worldwide for attention, which is a different problem from local SEO and needs a different kind of content and targeting.
For heritage, craft and design businesses, Arcetis usually leans on strong visual content, Meta and Pinterest-style campaigns targeted at international buyers, and Google Business Profile work for the share of customers who still visit Patan in person or search locally.
For software and startup clients, the mix shifts toward SEO, LinkedIn-adjacent positioning and conversion-focused landing pages, often paired with the AEO/GEO approach Arcetis runs nationally, since tech buyers increasingly find answers through AI search rather than ten blue links.
Overlapping but not identical. Lalitpur's audience skews toward heritage/artisan buyers and a concentrated tech and startup scene, while greater Kathmandu's is broader and more consumer-retail heavy. Campaigns are built around which of those Lalitpur actually falls into for a given client.
Yes — this usually means Meta and Pinterest-style campaigns built around strong photography and provenance, targeted at specific buyer countries, plus an SEO base so the business is findable when someone searches for Nepali handicrafts by name rather than by location.
Yes, including SEO, paid acquisition and AEO/GEO work aimed at being cited correctly in AI-generated answers, which is increasingly where Nepali software buyers start their research instead of a traditional search engine.
Scoped after a direct conversation about the business and its goals, starting around NPR 20,000. An artisan brand needing content and Meta campaigns is priced differently from a startup needing SEO and conversion-focused landing pages.