Nepal
More leads is not the same as more business. In Nepal, most lead generation problems we see are a follow-up problem, not a traffic problem.
Generating leads in Nepal is rarely the hard part — Google and Meta Ads can produce form submissions or WhatsApp inquiries reliably once targeting is right. The harder part, which most agencies skip, is what happens in the hours after: fast follow-up, a place to track leads so none fall through, and honest cost-per-lead reporting. Arcetis has managed $270,000+ USD in combined Google and Meta ad spend and pairs lead generation campaigns with basic CRM setup so leads are tracked, not lost in a WhatsApp inbox.
A large share of "lead generation doesn't work" complaints we hear from Nepali business owners aren't actually an ads problem. The campaign brought in 40 inquiries in a month; the business followed up with six of them because the other 34 arrived scattered across a Facebook inbox, a WhatsApp number, and a form that emails a staff member who was on leave that week. The ad spend did its job. The lead handling didn't.
This is why we don't sell lead generation as just a Google Ads or Meta Ads campaign in isolation. Before we scale ad spend, we ask where a lead actually lands and who owns responding to it within the hour — because response speed is one of the biggest controllable factors in whether a lead becomes a customer, and it costs nothing in ad budget to fix.
WhatsApp and Messenger-based inquiries are often more common in Nepal than traditional web forms, especially for service businesses, real estate, and education consultancies. A lead generation setup that only tracks form submissions is blind to a large share of real demand. We build campaigns that route WhatsApp and Messenger leads into the same tracking system as form leads, so nothing gets missed just because it arrived through a different channel.
Cost per lead varies enormously by industry and city — a real estate lead in Kathmandu costs differently than an education-consultancy lead in Biratnagar — so we report actual cost-per-lead figures per campaign rather than quoting a flat number upfront that won't hold.
Arcetis builds CRMs and booking systems as part of its software work, so for lead generation clients we often set up a simple tracking system — even a well-structured spreadsheet or a lightweight CRM — before scaling ad spend. A business converting leads well at a small volume is a far better sign to scale than one generating volume it can't handle.
We report honestly on what's working and what isn't; if a campaign's leads aren't converting, the first question is whether it's a targeting problem or a follow-up problem, and we help diagnose which before spending more.
No — lead volume depends on budget, industry, and market demand, and anyone guaranteeing a fixed number without knowing those first isn't being straight with you. We set realistic expectations after reviewing your market and budget.
Yes, and this is actually the most common issue we see. We look at follow-up speed and tracking before recommending more ad spend, since more leads into a broken follow-up process just means more wasted spend.
Yes. A large share of Nepali inquiries come through WhatsApp and Messenger rather than forms, so we build tracking for both rather than only counting form submissions.
It depends heavily on industry and city competition. Engagements are scoped from around NPR 20,000 for the setup and strategy work, with ad spend budgeted separately and transparently.