Nepal · Kathmandu
Paid Google and Meta campaigns for Kathmandu Valley businesses, managed remotely from Pokhara with the same reporting and process we use for our home market.
Yes, but Kathmandu is Nepal's most expensive and most competitive ad market, so performance marketing there has to be judged on return, not just reach -- cost per click and cost per lead both run higher than in regional cities. Arcetis manages Kathmandu Valley campaigns remotely from its Pokhara HQ, using the same $200K+ in Google ad spend experience and Google Partner status that applies everywhere, with pricing from NPR 20,000 a month.
Kathmandu is where Nepali performance marketing gets genuinely difficult. It is the biggest market, which means the biggest pool of buyers, but also the most agencies, the most competing ads, and the highest cost per click of any city in the country. A campaign strategy that works in a regional city -- broad targeting, lower bids, simple creative -- will overspend and underperform in Kathmandu Valley without tighter targeting and a real conversion-tracking setup underneath it.
We run Kathmandu campaigns from our Pokhara office, which is a question clients sometimes ask about directly: does it matter that you are not physically in the city? For performance marketing specifically, no -- Google Ads and Meta Ads management does not require a local office, it requires a correctly configured account, clear conversion tracking, and someone checking performance regularly. We use the same process for Kathmandu clients as for Pokhara ones; the difference is in the targeting, the budget pacing, and the competitive analysis, which we build around Kathmandu's market specifically.
With more advertisers bidding on the same keywords and audiences in Kathmandu, a loosely targeted campaign burns budget fast on clicks that were never going to convert. We spend more time on negative keywords, audience exclusions, and conversion-focused bidding for Kathmandu clients than we typically need to for a regional city, because the cost of an untargeted click is simply higher here.
Kathmandu Valley also covers genuinely different buyer types in a small radius -- a New Road retail customer, a Lalitpur startup's B2B buyer, a Boudha tourism customer -- and treating "Kathmandu" as one audience wastes budget. We segment campaigns by the actual customer type within the Valley rather than running one generic Kathmandu-wide ad set.
"Performance marketing" means the spend is tied to a measurable outcome -- a lead, a sale, a booking -- not impressions or page likes. For Kathmandu clients, we set up conversion tracking (Google Tag, Meta Pixel or Conversions API, and call tracking where relevant) before spending serious budget, because without it you are optimizing toward a guess.
Monthly reporting shows cost per lead or cost per sale, not just clicks and impressions, and we flag honestly when a campaign is not hitting a workable cost per acquisition so we can change approach rather than keep spending on something that is not working.
Yes -- paid campaign management is done through the ad platforms themselves, not in person, so physical location does not affect performance. We run the same process and reporting for Kathmandu clients as for clients next door to our office.
More businesses are bidding for the same Kathmandu audiences, which pushes up cost per click on both Google and Meta. That is why targeting precision matters more here than budget size alone.
It depends on your sector and goal, but management starts around NPR 20,000 a month with ad spend set separately; we will tell you honestly if a budget is too small to produce meaningful data in Kathmandu's market.
Yes, and we treat them differently -- B2B Kathmandu campaigns usually run on LinkedIn and search intent keywords, while B2C runs more on Meta and shopping campaigns. We scope the channel mix to your actual buyer, not a default package.