Nepal
A property sale in Nepal can take months from first click to signed deal. The marketing has to capture and nurture a lead that long, not just generate a click.
Real estate in Nepal is a high-ticket, slow-decision purchase, a lead who clicks an ad for a Bhaktapur apartment or land in Chitwan might not decide for months, and may be a non-resident Nepali abroad comparing options remotely. Arcetis builds real estate campaigns around lead capture and long nurture sequences over WhatsApp and Viber, not one-off ad clicks, using Google and Meta Ads informed by $270K+ in managed ad spend experience.
Buying land or a house in Nepal is rarely an impulse decision. Between the first search and a signed deal there is usually a long stretch of comparing listings, checking land documents, visiting in person or asking a relative to visit on their behalf, and in a meaningful share of cases, coordinating the whole process from abroad. Non-resident Nepalis investing in property back home are a real, sizable segment of the buyer pool, not a niche one. A marketing campaign measured only on ad clicks misses almost all of this.
What actually matters is what happens after the click: does the lead get captured properly, and is there a real follow-up sequence over the months it takes someone to decide? We build real estate campaigns around that full cycle: Google and Meta Ads to generate the initial interest, a landing page that captures contact details properly rather than just a phone number buried in a PDF brochure, and a nurture sequence over WhatsApp and Viber, which Nepali buyers respond to far more reliably than email.
Most leads on a real estate campaign are not ready to transact the week they click. We set up the campaign to capture them anyway, a short form trading a detailed listing brochure or a land-document checklist for a phone number and WhatsApp contact, rather than sending every click straight to a listing page with no way to follow up later. Losing an interested lead because there was no capture mechanism is one of the most common and avoidable failures we see in Nepali property marketing.
For listings priced in ropani, aana, or paisa rather than square feet, and for land where the actual boundary, road access, and documentation status matter as much as the price, we make sure that detail is upfront and accurate in the ad and landing page rather than left for a phone call. Buyers in this category do real due diligence, and vague listings get skipped over for more specific ones.
A meaningful share of real estate interest, particularly for Kathmandu Valley and Pokhara properties, comes from Nepalis working or living abroad who are buying for family, for eventual return, or as an investment. This audience needs different ad targeting, reaching specific diaspora communities on Meta, and different content: virtual walkthroughs and video tours matter far more here than for a local buyer who can simply visit in person.
We set up virtual tour content and structure the WhatsApp or Viber follow-up to work across time zones, since a lead based in the Gulf, Malaysia, or elsewhere is often messaging outside Nepal business hours, and a slow or missed response is a common way these leads go cold.
Property sales cycles here commonly run months rather than days or weeks, so we measure campaigns on lead capture and nurture progress early on, not just closed sales in the first month. We set realistic expectations on timeline during the proposal stage, specific to the type of property.
Yes, where relevant. NRN buyers are a real and sizable segment for Kathmandu Valley and Pokhara property specifically. We adjust targeting and content, including virtual tours, for audiences evaluating a purchase from abroad.
Nepali buyers, including those abroad, respond far more reliably to WhatsApp and Viber messages than email, which often goes unchecked for a purchase decision like this. We build the follow-up sequence around the channels leads actually use.
Yes. Land listings need their own approach, with clear information on boundary, road access, and documentation status upfront, since serious land buyers do real diligence and skip over vague listings. We build campaigns and landing pages accordingly.